Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why Hoteliers Should Invest in Google Hotel Ads
Since their introduction in the mid-90's, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a great channel for helping to put heads in beds. Today they present a risk for hoteliers who pay them a handsome fee for each booking and often compete, unsuccessfully, for the same search terms. Today, according to PhoCusWright, OTAs capture 39% [...]
Eight Hotel Email Templates to Rev Up Your Email Marketing
When it comes to hotel email marketing, getting your templates set-up can seem like the most daunting of tasks. Aligning your brand guidelines with email best practices can prove challenging for many hoteliers. However, Revinate Marketing makes it easy by offering more than 100 customizable ‘out-of-the-box’ templates to help customers get their email marketing up and running in no time at all. Below are eight hotel email marketing templates we recommend every hotel set up [...]
The Most Haunted Hotels in America Use Revinate Marketing
USA Today just released the 10 Best Haunted Hotels in America list and we are thrilled (and kind of terrified) to see that four Revinate Marketing customers made the list: 1886 Crescent Hotel and Spa, Bourbon Orleans Hotel, Hotel Sorrento, and The Stanley Hotel. And yes, we now have a ‘haunted hotel’ segment for our own prospecting efforts since clearly, we need all ten! And while we’re just joking, some customers did successfully use a [...]
Why Hotels Should Plan Emails Around Their Guest Journey
Guest communication plays a vital role in the experience your guests have with your hotel. Only communicating with guests when they are on-property is not enough. Hoteliers need to send relevant, timely emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. The guest journey Inspiration and research The initial stages of the guest journey are important for setting the stage for the trip. While you may not have [...]
Happy Birthday! The Campaign Made Just For You
What are birthday campaigns? Everyone has a birthday. No matter what you like to do on your special day, birthdays are worth celebrating. As a hotelier, you can stand out in a crowded inbox by leveraging peoples’ love for birthdays with a targeted birthday email campaign. The benefits of birthday campaigns Guests today prioritize personalized experiences and love when they are treated as individuals. Birthday campaigns are one of the most personal campaigns you [...]
The Ultimate Hotel Upsell Strategy to Maximize Revenue
Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies to consider are segmentation, timing, and email design. Keep reading to learn how your hotel can build an upsell strategy that gets results. Segmentation for personalized upsells The key to [...]