Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Video Series: Celeste Loh on what we can learn from APAC, what hoteliers should avoid doing & big changes coming
This week, Dylan Cole of Revinate sat down with Celeste Loh, one of Asia’s trail blazers in revenue management and founder and owner of theREVpeople. Celeste has worked with some of the world’s renowned hotel brands to give them a competitive edge in a demanding market. Like many in hospitality, Celeste worked her way up the ladder. She began at the front desk in 1993 and later, was ‘forced’ into taking over reservations and revenue [...]
How to Build Empathy into Your Marketing Strategy
Advice for hoteliers on how to be authentic in your marketing and avoid coming off as tone-deaf. Yesterday we shared 12 social post examples from hotels that are continuing to engage guests in a way that feels authentic. Today we apply these tips to your marketing strategy more holistically. In a Harvard Business Review article published after the last recession, the authors wrote, “In frothy periods of national prosperity, marketers may forget that rising sales [...]
Expert Predictions on Airbnb and Travel After the Pandemic
Recap of webinar hosted by The Information on April 15, 2020 with Airbnb insiders and travel experts, with some takeaways for hotels. Like everyone struggling to understand what the future looks like following the pandemic, we tuned in for a webinar hosted by Cory Weinberg of The Information. The topic was Airbnb & Travel After the Pandemic. The webinar featured Airbnb and travel experts including: Scott Shatford, Founder and CEO of AirDNA, a provider of [...]
Covid-19 Series, Part 4: Resources for your furloughed staff
In this article, we share resources that HR or direct managers can share with laid off staff to help them get organized and stay focused on the task of finding new employment. My LinkedIn is flooded these days with messages from old colleagues and friends announcing that they have been laid off and are looking for a new role in hospitality. I know yours is the same. One thing I have noticed is how many [...]
Covid-19 Series, Part 3: Tips for Staying in Touch with Furloughed Staff
Summary: How you treat employees while they’re furloughed or laid off can help you quickly rehire when the market returns. Yesterday we covered how hoteliers are gearing up to put proactive plans in place for when the travel industry regains momentum. An important part of this is staying in touch with furloughed or laid off staff. The hardest part of the coronavirus crisis, for most hoteliers, has been laying off or furloughing employees and the [...]
Two priorities hoteliers must have when they reopen
Summary: We’re pleased to see hoteliers make the transition from scrambling to adjust operating costs to a thoughtful curiosity around how to create a strategy to help navigate an uncertain future. In our recent post on the five challenges hoteliers must overcome, we shared the results of a survey we sent to our community. In the survey, we asked hoteliers to share their challenges as they fight to keep their businesses running during the pandemic. [...]