Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Airbnb is “100% battling online travel agencies” with their latest move
Last month, as the industry was buzzing with rumors, we penned a blog post about what an acquisition of Hotel Tonight might mean for the hospitality industry. Last week it happened; Airbnb, which has managed to corner the market on repeat bookings without any points-based loyalty program, announced a deal to buy Hotel Tonight for an undisclosed amount of money. The publications that covered the news all point to Airbnb’s upcoming IPO as the reason, [...]
Water Cooler Talk: What Airbnb’s Recent Moves Could Mean for the Hotel Industry
There has been a lot of talk lately about Airbnb potentially acquiring HotelTonight. While the rumors swelled, Airbnb acquired Gaest, a site that helps business people book off-site spaces for meetings and events. The acquisition of Gaest could mean two things. Either it signals that Airbnb is looking to expand into business travel, in which case a HotelTonight acquisition still makes sense, or it signals that Airbnb is looking to focus on improving its experiences [...]
Myth vs Reality: Hotel Loyalty Programs
How do your guests really feel about your hotel loyalty programs? The answer might surprise you. Check out the commonly held myths about hotel loyalty programs in the infographic below. You can learn more about loyalty programs in our 2019 Hotel Loyalty Guide.
What Happened When a Reluctant Mid-Scale Hotel Group Started Responding to Reviews?
Prior to October, 2016, a mid-scale 7-property hotel group refrained from publicly responding to TripAdvisor reviews. But in October of 2016 management, after seeing the overwhelming data about the benefits of responding to reviews, created an initiative to respond to reviews and closely monitor the results. Now, three years later, we see definitive proof that hotel responding to reviews can positively impact review volume, review rating and TripAdvisor popularity index ranking. Review Volume A 2016 [...]
The Importance of Review Responses
Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of hotel reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it proved to the skeptics that putting the time into a reviews program and building a culture around guest feedback paid off. TripAdvisor hasn’t updated the study since its original release so we wanted to see if anything has changed in the last [...]
SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry
I woke up this morning to the news that SAP has agreed to acquire Qualtrics for $8B in cash. Not only is this the second largest SaaS acquisition ever, but it’s a great outcome for Qualtrics. What excites me about this deal, however, isn’t the money changing hands. It’s how it validates Revinate’s vision and strategy for the hospitality industry. It shows the tremendous value of having one, integrated platform for Customer Experience (CX), Customer [...]