Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How Hotels Can Automate Their Email Marketing
Imagine building meaningful guest relationships, increasing direct bookings, and driving incremental revenue without hardly lifting a finger. Well, you no longer have to wonder because that is the exact value of automated campaigns or as we like to call them, “set and forget” campaigns. Here's how you can automate your email marketing campaign: Understanding one-time vs. automated You are probably already familiar with the common one-time campaign. With a quick go-to-market time, far reach, [...]
Generating Group Business with Hotel Data is Easier Than You Think
What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy. Group segment trends for 2018 1. Shorter booking windows and increasing Average [...]
Four Ways to NOT Get Your Emails Delivered
We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam. No judgment here! If spam is your goal, then definitely do these four things below. But if you’d rather your campaigns actually see the light of day, then we suggest you keep reading so you know exactly what not to do. 1. Not authenticating [...]
Hotel Best Practices for Managing Google Reviews
Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews for hotels. According to our analysis, Google reviews accounted for 70% of the net growth across all review sites last year. With so much more user-generated content appearing on Google, hotels are looking for effective ways to manage their reviews, so keep reading for best practices and tactical tips. According to a Google report [...]
Improve Your Marketing with Revinate’s Hotel Email Marketing Strategy Guide
Download NowAs a hotelier, you understand the importance of creating personal connections with guests. Building strong relationships is the best way to boost loyalty, increase online rankings, and even drive rate. But what happens before and after a guest checks out?Communicating with guests both on- and off-property is essential to driving repeat business and direct revenue. From pre-arrival to post-stay, did you know email marketing is one of the most effective ways for a hotel [...]
How hotels can A/B test their email marketing campaigns
Last month, we explored how to effectively A/B test email marketing campaigns. This month, I wanted to get more tactical with four things you should be A/B testing in your email campaigns: subject lines, visuals, content, and CTAs. Keep reading for some hands-on advice. 1. The perfect subject line The subject line is one of the most prominent elements of your campaign, and it plays a large role in your open rate. Through A/B testing, [...]