Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What Hoteliers Can Learn From Businesses that Have Reopened in China
As COVID-19 made its way from China to the rest of the world, the staggered path of the virus provided clues for those not yet affected. Health experts, governments, economists and others had the opportunity to examine China and then Italy as an example of what the rest of the world could expect in the future. This was helpful as we prepared for the crisis. Today, hoteliers can learn from open businesses in China as [...]
Why Arne Sorenson is Winning Email this Week
This week, Arne Sorenson, President and CEO of Marriott International, sent out a comprehensive email that I thought was worthy of sharing and learning from. He is someone that I, and many CEOs look up to for his business sense, leadership style and community involvement. This email exemplifies how we all should strive to lead, in both good times and challenging times. Here are five leadership best practices that I see reflected in Arne’s email: [...]
Navigating the COVID-19 crisis: Five challenges hoteliers must overcome
As hoteliers continue to navigate the world of hospitality amidst a global crisis, we asked our community to share with us the top challenges they were facing. Interestingly, in just a matter of days, we saw over 290 responses submitted from around the globe, and we discovered the five challenges hoteliers must overcome during COVID-19. This rapid response rate told us something for certain: the overarching issue amongst hoteliers right now is their basic need [...]
Eight Predictions for the Hospitality Industry Post COVID-19
By now, the reality of what we are facing has set in and COVID-19 is part of our everyday lives. Schools are closed. Non-essential workers are staying home. Businesses are boarded up. And, many hotels that have never locked their doors have closed until demand returns. While we all wish we could see into the future, the truth is that no one yet knows when things will return to normal. But here are eight predictions [...]
“Nothing will be the same”: How COVID-19 is Changing Hoteliers’ Attitudes
If you didn’t see the PhocusWire article published in mid-March, titled “Nothing will be the Same” How Italian Hoteliers are Coping with the Coronavirus Fallout, read it now. It’s an opinion piece by Florence-based Giancarlo Carniani, the current president of Confindustria Alberghi Firenze, the region’s hotel association. He also runs a small hotel company. In the article he shares his perspective about why he thinks COVID-19 will change hoteliers. “Because when you are at zero, [...]
Cutting Marketing and Slashing Room Rates Aren’t the Answer for Hotels
We are facing truly unprecedented times. Months ago, a recession looked inevitable but little did we know how bad things were about to become. Now, with COVID-19, travelers are canceling vacations, employees are being asked to stay home, and events are being canceled or postponed. While there is certainly cause for worry, now is not the time to act impulsively. Instead, hotels should take a calm and measured approach that focuses on the long term. While [...]