Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
GDPR for hotels — The New Normal for hotels?
Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So what happens next for hotels? We have some of the answers here. Hotels are not the early target As a hotelier, you don’t have to be riddled with anxiety that the GDPR will hurt your hotels. Based on a report by One World Identity, the real target seems to be the big tech companies. Google and Facebook were hit with [...]
Common Mistakes in Email Deliverability
It’s easy for anyone to make mistakes with email marketing, especially with deliverability. One false step can make or break your email campaign, negatively impacting guest engagement and revenue potential. Now that we have a high-level foundation of basic deliverability terms from the last post, let’s talk about how to avoid some common mistakes in deliverability. 1. Emails aren’t segmented Sending to every contact in your database can negatively impact your email reputation. From [...]
AI and Machine Learning in Hospitality: Part I
Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up to the hype or are they just another fad? Well, let’s see how they have made an impact so far. Artificial Intelligence and Machine Learning in Travel Looking back, we’ve witnessed some big disruptions in the travel industry. When Expedia and Booking.com were introduced in 1996, it wasn’t obvious [...]
How to Effectively Manage Email Marketing Across Your Hotel Group
One common myth many hotel groups have is thinking they can't effectively and regularly communicate with guests due to the sheer volume of people in their database. Well, we’re here to debunk that myth. With the right email service provider, there are plenty of ways to manage your group email marketing efforts. Take a look. 4 ways to effectively manage your group email marketing 1. Build cohesive branding across all marketing communications 67% of hoteliers [...]
You’re Doing it Wrong – 8 Ways to A/B Test Emails Correctly
A/B tests drive growth - if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B testing your emails, you’re not putting your best foot forward. So, keep reading to learn some A/B testing best practices. What is A/B testing? A/B testing, also known as split testing, is not as complicated as it sounds. You’re changing a single element of [...]
Understanding Trends in Guest Feedback
Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access to a tremendous amount of guest feedback, including in-person comments during the stay, online reviews, and solicited guest surveys. When [...]