Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Get the Basics of Hotel Email Marketing Guide Today
Download Now Looking to take your skills to the next level? Maybe you're just starting to build out an email program. Either way, you'll want to check out our latest guide: The Basics of Hotel Email Marketing. The guide covers topics such as segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more. It helps hoteliers move from a 'spray-and-pray' approach to email to a personalized [...]
Why Google Maps Presents a Great Opportunity for Hotels
Google Maps is the most popular navigation app, with a 67% market share. When travelers are on the road, they often turn to Google Maps to find local attractions, restaurants and, yes, hotels. Google Maps has grown over the years to include information that helps visitors make decisions about where to spend their money based on feedback from both other visitors and the business itself. Given its market share and place in the traveler’s journey, we [...]
3 Hotel Email Marketing Metrics You Should Know
Email marketing performance metrics can be challenging to understand for many hotel marketers. Knowing when a campaign is performing well and when it is not isn't just about understanding open rates or click-through rates. While these are important engagement metrics, and you should pay close attention to them, there are three other metrics that will affect your deliverability over the long run and may fly under the radar of some marketers. 1. Your bounce rate [...]
7 things you need to know to capture luxury Chinese travelers
Driven largely by the rise in Chinese tourists, the number of luxury hotels in the United States will grow to 1067 luxury hotels by the end of 2019, according to the GlobalData’s new report, “Destination Market Insights U.S.” This figure is expected to increase to 1,123 by 2022, at a compound annual growth rate of 1.7 percent. Given the volume of Chinese tourists that will be coming to the United States, and the fact that [...]
3 biggest guest data challenges, according to hoteliers
At Revinate, we’re focused on solving the data problem for hoteliers. And, according to the latest study by h2c, a hotel distribution strategy and content marketing service, making guest data useable is the number one CRM challenge that hoteliers across the world are facing. The report, entitled h2c Global CRM & Guest Data Management Study, will be released in early October, but we’ve got a sneak peek right here on our blog. Here are a [...]
The Fate of Hotel Resort Fees
Today, hotel pricing is far from transparent. Whether a guest books online, with an agent, or over the phone with a hotel representative, it’s common for them to be surprised by hidden taxes, resort fees, amenity fees or destination fees that weren’t reflected in the originally stated price. It’s frustrated guests for years and now the government is looking into the practice. The case against resort fees In 2016, the attorneys general from all 50 [...]