Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
The Importance of Review Responses
Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of hotel reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it proved to the skeptics that putting the time into a reviews program and building a culture around guest feedback paid off. TripAdvisor hasn’t updated the study since its original release so we wanted to see if anything has changed in the last [...]
SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry
I woke up this morning to the news that SAP has agreed to acquire Qualtrics for $8B in cash. Not only is this the second largest SaaS acquisition ever, but it’s a great outcome for Qualtrics. What excites me about this deal, however, isn’t the money changing hands. It’s how it validates Revinate’s vision and strategy for the hospitality industry. It shows the tremendous value of having one, integrated platform for Customer Experience (CX), Customer [...]
Why Hoteliers Should Invest in Google Hotel Ads
Since their introduction in the mid-90's, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a great channel for helping to put heads in beds. Today they present a risk for hoteliers who pay them a handsome fee for each booking and often compete, unsuccessfully, for the same search terms. Today, according to PhoCusWright, OTAs capture 39% [...]
Eight Hotel Email Templates to Rev Up Your Email Marketing
When it comes to hotel email marketing, getting your templates set-up can seem like the most daunting of tasks. Aligning your brand guidelines with email best practices can prove challenging for many hoteliers. However, Revinate Marketing makes it easy by offering more than 100 customizable ‘out-of-the-box’ templates to help customers get their email marketing up and running in no time at all. Below are eight hotel email marketing templates we recommend every hotel set up [...]
The Most Haunted Hotels in America Use Revinate Marketing
USA Today just released the 10 Best Haunted Hotels in America list and we are thrilled (and kind of terrified) to see that four Revinate Marketing customers made the list: 1886 Crescent Hotel and Spa, Bourbon Orleans Hotel, Hotel Sorrento, and The Stanley Hotel. And yes, we now have a ‘haunted hotel’ segment for our own prospecting efforts since clearly, we need all ten! And while we’re just joking, some customers did successfully use a [...]
Why Hotels Should Plan Emails Around Their Guest Journey
Guest communication plays a vital role in the experience your guests have with your hotel. Only communicating with guests when they are on-property is not enough. Rather, hoteliers need to send relevant, timely emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. In this article, we will look at some examples to see how savvy hoteliers engage with guests before, during and after the stay. Guest JourneyInspiration and ResearchThe [...]