Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Myth vs Reality: Hotel Loyalty Programs
How do your guests really feel about your hotel loyalty programs? The answer might surprise you. Check out the commonly held myths about hotel loyalty programs in the infographic below. You can learn more about loyalty programs in our 2019 Hotel Loyalty Guide.
What Happened When a Reluctant Mid-Scale Hotel Group Started Responding to Reviews?
Prior to October, 2016, a mid-scale 7-property hotel group refrained from publicly responding to TripAdvisor reviews. But in October of 2016 management, after seeing the overwhelming data about the benefits of responding to reviews, created an initiative to respond to reviews and closely monitor the results. Now, three years later, we see definitive proof that hotel responding to reviews can positively impact review volume, review rating and TripAdvisor popularity index ranking. Review Volume A 2016 [...]
The Importance of Review Responses
Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of hotel reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it proved to the skeptics that putting the time into a reviews program and building a culture around guest feedback paid off. TripAdvisor hasn’t updated the study since its original release so we wanted to see if anything has changed in the last [...]
SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry
I woke up this morning to the news that SAP has agreed to acquire Qualtrics for $8B in cash. Not only is this the second largest SaaS acquisition ever, but it’s a great outcome for Qualtrics. What excites me about this deal, however, isn’t the money changing hands. It’s how it validates Revinate’s vision and strategy for the hospitality industry. It shows the tremendous value of having one, integrated platform for Customer Experience (CX), Customer [...]
Why Hoteliers Should Invest in Google Hotel Ads
Since their introduction in the mid-90's, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a great channel for helping to put heads in beds. Today they present a risk for hoteliers who pay them a handsome fee for each booking and often compete, unsuccessfully, for the same search terms. Today, according to PhoCusWright, OTAs capture 39% [...]
Eight Hotel Email Templates to Rev Up Your Email Marketing
When it comes to hotel email marketing, getting your templates set-up can seem like the most daunting of tasks. Aligning your brand guidelines with email best practices can prove challenging for many hoteliers. However, Revinate Marketing makes it easy by offering more than 100 customizable ‘out-of-the-box’ templates to help customers get their email marketing up and running in no time at all. Below are eight hotel email marketing templates we recommend every hotel set up [...]