Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
The Hidden Cost of OTAs
As OTAs fight for market share, they are getting increasingly competitive to ensure guests book with them while they’re browsing on the site. In addition to FOMO warnings that hotels are ‘in high demand’ or ‘booked four times in the last 24 hours for your dates,’ another popular tactic is to offer free cancelation. A new report published by D-Edge states that the average cancelation rate on OTAs was 39.6% in 2018. (Booking Holdings, which [...]
Why Hotels Need Specialized Software
If you’re on the marketing side of hospitality, you have likely witnessed the surge of new marketing technologies over the last decade. From digital ad platforms to social media to chatbots, there is always something new when it comes to hotels software that promises to drive revenue. In many cases, horizontal solutions serve the hospitality industry well. You don’t need any special technology to bid for adwords around hotels or engage with fans on Instagram. [...]
Why GDPR Ended up Helping, Not Hurting, Hotels
In May 2018, after four years of planning, the GDPR (The General Data Protection Regulation) took effect. While it’s a European Union regulation, the GDPR affects any global business with EU customers. Hotels are particularly vulnerable to GDPR because every day they process and store guests’ personal information and credit card transactions from multiple systems. In the lead-up to GDPR taking effect, the new regulations were a regular topic of conversation among hoteliers, who worried [...]
Airbnb is “100% battling online travel agencies” with their latest move
Last month, as the industry was buzzing with rumors, we penned a blog post about what an acquisition of Hotel Tonight might mean for the hospitality industry. Last week it happened; Airbnb, which has managed to corner the market on repeat bookings without any points-based loyalty program, announced a deal to buy Hotel Tonight for an undisclosed amount of money. The publications that covered the news all point to Airbnb’s upcoming IPO as the reason, [...]
Water Cooler Talk: What Airbnb’s Recent Moves Could Mean for the Hotel Industry
There has been a lot of talk lately about Airbnb potentially acquiring HotelTonight. While the rumors swelled, Airbnb acquired Gaest, a site that helps business people book off-site spaces for meetings and events. The acquisition of Gaest could mean two things. Either it signals that Airbnb is looking to expand into business travel, in which case a HotelTonight acquisition still makes sense, or it signals that Airbnb is looking to focus on improving its experiences [...]
Myth vs Reality: Hotel Loyalty Programs
How do your guests really feel about your hotel loyalty programs? The answer might surprise you. Check out the commonly held myths about hotel loyalty programs in the infographic below. You can learn more about loyalty programs in our 2019 Hotel Loyalty Guide.