Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Ways Hotel Groups Save Time with Centralized Marketing
As the saying goes, time is money. For hotel groups, this is only multiplied, especially when it comes to marketing to your guests. We know you face a range of unique responsibilities and challenges as a corporate marketer, manager, or revenue professional. That’s why we created an email marketing platform designed specifically with your needs in mind. Revinate Marketing equips you with all the tools and expertise you need to become more efficient, productive, and [...]
Revinate’s Revenue Attribution Model Explained
As you know, an attribution model is necessary to track the success of your hotel marketing efforts. And a revenue attribution model is arguably the most important model of them all. At the end of the day, you work as hard as you do to generate revenue for your hotel, so you need to be able to attribute revenue correctly. Keep reading to learn more about Revinate’s Revenue Attribution Model and how it tracks revenue [...]
GDPR: A hotelier’s guide, part 4 — double opt-in best practices
Double Opt-In Best Practices The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In our fourth and final part of our month-long GDPR blog series, we’re focusing on Proof of Consent. Proof of Consent requires companies to have the explicit consent of EU citizens and residents before using their personal data in any way, including sending them email marketing campaigns. To help you [...]
Email Deliverability, Part 2: Best Practices
A few weeks ago, I discussed the fundamental aspects of email deliverability, including database quality, segmentation, engagement, and sending best practices. This week, I’m sharing hands-on tips to increase the chances of your email marketing messages getting delivered, with the help of compelling subject lines, attractive layouts, and localization. Let’s get started! Subject Lines It’s simple. If the subject line doesn’t appeal to the recipient, the email isn’t going to get opened. And if [...]
GDPR: A hotelier’s guide, part 3 — 4 pillars of GDPR
Four Pillars of GDPR The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In Part 3 of our month-long GDPR blog series, we’ve broken down the fundamentals into four pillars that will have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling. Don’t be intimidated! In reality, these four pillars offer marketers [...]
6 Tips to Organically Grow and Maintain Your Hotel Database
As Revinate’s Hospitality Marketing Strategist for Asia Pacific, I love working closely with customers on optimizing their email marketing strategies through Revinate’s hotel CRM suite. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is where the most powerful guest data is stored. It may seem simple enough to maintain and grow a healthy database, but it actually takes quite a bit of savviness and know-how. Keep [...]