Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Exclusive Interview: John Stocki, Founder and CEO of Stocki Exchange
As the Founder and CEO of the Stocki Exchange, a five year old hospitality consulting firm, John Stocki has found a passion in working with clients who are never willing to settle for “good enough” and constantly strive to be the best. Before founding his own firm, John received a Bachelor’s degree in Hospitality and Tourism Management in 2007, and found his passion for hospitality with Kempinski Hotels with a position as the Marketing and [...]
Exclusive Interview: Matthijs Welle, CEO of Mews Systems
We sat down with Matthijs Welle, the CEO of Mews Systems. Matthijs spent most of his early career with Hilton in London, Johannesburg, and Prague. In 2013 he left his secure corporate job to join the dynamic Mews Systems and set out to conquer the hotel world by revolutionizing Property Management Systems. Here are the highlights of our conversation: Matthijs, PMS systems are probably one of the first things hotels got in terms of technology. [...]
The Future of Hospitality is Now.
Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the right changes to their guest communication lifecycle will drive huge profitability growth. Hoteliers unwilling to make the leap will be left behind. It’s been eight months since I started as the Chief Product Officer at Revinate, and I’m thrilled to be part of [...]
The Impact of Gmail Tabs on Email Behavior
The introduction of Gmail's tabbed inbox system was met with a lot of hostility by marketers. Many assumed that with the new Promotions tab, subscribers would no longer see nor interact with their messages. Some even claimed these tabs would “kill” email marketing. Many marketers even began a “move me” campaign asking subscribers to mark their messages as Primary in an attempt to get their emails delivered to the Primary folder.To find out the true [...]
Unknown Users are Your Hotel’s Mortal Enemy
Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to have a healthy database in order to drive more profitable revenue. But “healthy” does not necessarily mean big. In my role, I’ve seen many a hotel customer come on board beaming with pride over how large their database [...]
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel's website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective guests. Your navigation is seamless. Any user would have a fantastic experience on your website. But there's one problem: Your site's having a hard time ranking in search engine results pages. Some in the SEO industry don't want to talk [...]