It’s almost Mother’s Day, and there is no better way to spoil Mom than with a visit to her favorite hotel. Americans are estimated to spend $23.1 billion on Mother’s Day this year, according to the National Retail Federation. That’s a lot of rooms, massages, and brunch buffets. To give you a little inspiration as you build your own Mother’s Day email campaigns, we’re sharing some of our favorite Mother’s Day hotel email campaign examples from [...]

As the saying goes, time is money. For hotel groups, this is only multiplied, especially when it comes to marketing to your guests. We know you face a range of unique responsibilities and challenges as a corporate marketer, manager, or revenue professional. That’s why we created an email marketing platform designed specifically with your needs in mind. Revinate Marketing equips you with all the tools and expertise you need to become more efficient, productive, and [...]

As you know, an attribution model is necessary to track the success of your hotel marketing efforts. And a revenue attribution model is arguably the most important model of them all. At the end of the day, you work as hard as you do to generate revenue for your hotel, so you need to be able to attribute revenue correctly. Keep reading to learn more about Revinate’s Revenue Attribution Model and how it tracks revenue [...]

Double Opt-In Best Practices The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In our fourth and final part of our month-long GDPR blog series, we’re focusing on Proof of Consent. Proof of Consent requires companies to have the explicit consent of EU citizens and residents before using their personal data in any way, including sending them email marketing campaigns. To help you [...]

A few weeks ago, I discussed the fundamental aspects of email deliverability, including database quality, segmentation, engagement, and sending best practices. This week, I’m sharing hands-on tips to increase the chances of your email marketing messages getting delivered, with the help of compelling subject lines, attractive layouts, and localization. Let’s get started!   Subject Lines It’s simple. If the subject line doesn’t appeal to the recipient, the email isn’t going to get opened. And if [...]

Four Pillars of GDPR The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In Part 3 of our month-long GDPR blog series, we’ve broken down the fundamentals into four pillars that will have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling. Don’t be intimidated! In reality, these four pillars offer marketers [...]