Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest
120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. This number puts China at the top of the list of countries of origin for international travelers around the world. As one of the largest growing demographics of international tourists, Chinese travelers spent $194 billion last year, making them a huge source of potential revenue for hotels. Their most popular travel destinations are in Asia, including [...]
Exclusive Interview: Effective Hotel Revenue Management Strategies
Revenue management is one area that is evolving rapidly to keep pace with an increasingly technologically complex hospitality environment. To get some insights on the future of revenue management and new best practices for hoteliers, we spoke with Nick Molitor, the Director of Account Management at IDeaS, the global leader in revenue optimization technology.Nick, the topic of (big) data in revenue management is a hot one in the hotel industry these days, but it seems [...]
Hotel Digital Marketing Optimization in 2018
Hotel budgeting season is right around the corner, so it’s the perfect time to look at your hotel digital marketing mix. We know you need more context on return on investment (ROI) to make an informed decision on how to budget your spending.In other words, what are the highest converting and retention-driving digital investments? How can your hotel digital marketing efforts support your hotel’s broader goals of maximizing revenue and profit?We’re breaking down everything you [...]
5 Hotel Online Reputation Mistakes You Might Be Making
The importance of online reputation management is no longer disputable. It's also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of bad press. Here are some of the common mistakes we see in the hospitality industry when it comes to online reputation management.1. Choosing the wrong person to respondMany hotels, especially independent hotels, struggle with who should have the responsibility to respond to reviews. Many properties [...]
Hotel Distribution, OTAs, and the Future of Hotel Technology
An interview with David Chestler at SiteMinderThe hospitality landscape is rapidly changing. With new distribution channels opening up, hotel management has become more complex for hotels. To get the latest on recent developments, we had the pleasure of speaking with David Chestler from SiteMinder. David is a hospitality industry veteran who has previously worked at companies like Pegasus Solutions and RateGain and he has been on the front lines of the industry’s evolution.David, you’ve been [...]
Personalization of the Guest Journey
The first step for hotels is to capture their guest data to start building profiles of each guest. The second step is to create automated and personalized communications at different touch-points throughout the “guest journey”. The third step is for each staff member to have access to all available information about their guests at their disposal. There are at least six types of guest data that a hotel can use to improve the guest experience: [...]