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Insiders Studio: Revinate’s Exclusive Interview with Industry Insider, Del Ross
To kick off 2018, our Chief Product Officer, Dan Hang, sits down with industry insider Del Ross for a fresh perspective on the state of hospitality. With over 17 years in the industry, Del has been a great advisor to Revinate throughout the past year. During his career at IHG, as Vice President (Americas Sales & Marketing), Del delivered $12 billion in annual revenues to IHG hotels worldwide through sales and marketing efforts at all [...]
Hotel Loyalty is Dead…or is It?
Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the modern traveler. After nearly two years of healthy debate with numerous hoteliers on this topic, and some alarming new research from McKinsey, it’s time to revisit this complex and sometimes controversial topic. Holiday travel provides ample time for podcasting, and McKinsey’s recent [...]
Leverage the Power of Email Marketing to Drive Repeat Bookings and Revenue
At the end of 2017, Marc Heyneker, Revinate’s Co-Founder and CEO, and Erica Rich, the Sr. Hospitality Marketing Strategist, sat down with John Albano of Lodging Leaders to discuss the role that email marketing plays at hotels today. You can find the entire podcast on the Lodging Leader’s website, but we wanted to provide the key takeaways in an easily digestible and shareable format. Albano: Revinate got its start as an online reputation management software [...]
5 ways to ensure your hotel is prepared for GDPR
The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is your hotel prepared?GDPR takes effect on May 25, 2018. This sweeping, detailed regulation requires businesses to protect the personally identifiable information (PII) of European Union citizens. Non-compliance could cost companies dearly. For the most serious breaches, fines of up to 4% of annual global [...]
Newest Revinate Hero: Lyn Aoki
Lyn Aoki, Senior Director of Guest Services & Brand Standards, Corporate, for Aqua-Aston Hospitality, an Interval Leisure Group Company, found that creating a guest service culture pays off—and can be measured and benchmarked. Learn how she benchmarks her staff's soft skills, find out why she calls housekeeping "the heart of the house," and read her ideas for creating great experiences not only for guests but also for her own team. Lyn Aoki Senior Director of [...]
Hotel Marketing Strategy: How to Drive Direct Bookings and Why You Should
How do you define "guest experience"? It's everything that takes place once a guest arrives on your property, of course. But the travel research and booking experience are an equally important part of hotel marketing strategies—and one that pays off. Encouraging direct booking—and making sure that part of the experience is up to your standards—can increase revenue. That's the conclusion of a recent study from Kalibri Labs, reported in Hotel Management. Kalibri analyzed the costs [...]