Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Hotel Online Reputation Mistakes You Might Be Making
The importance of online reputation management is no longer disputable. It's also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of bad press. Here are some of the common mistakes we see in the hospitality industry when it comes to online reputation management.1. Choosing the wrong person to respondMany hotels, especially independent hotels, struggle with who should have the responsibility to respond to reviews. Many properties [...]
Hotel Distribution, OTAs, and the Future of Hotel Technology
An interview with David Chestler at SiteMinderThe hospitality landscape is rapidly changing. With new distribution channels opening up, hotel management has become more complex for hotels. To get the latest on recent developments, we had the pleasure of speaking with David Chestler from SiteMinder. David is a hospitality industry veteran who has previously worked at companies like Pegasus Solutions and RateGain and he has been on the front lines of the industry’s evolution.David, you’ve been [...]
Personalization of the Guest Journey
The first step for hotels is to capture their guest data to start building profiles of each guest. The second step is to create automated and personalized communications at different touch-points throughout the “guest journey”. The third step is for each staff member to have access to all available information about their guests at their disposal. There are at least six types of guest data that a hotel can use to improve the guest experience: [...]
Google SEO: Why Hotels Should Have a Mobile-Friendly Website
The travel industry is changing. The lower costs of travel combined with the ease of booking online has created more business for the industry than ever. In 2014, Google conducted a study of leisure and business travelers that provided great insight into how potential guests conduct their travel planning online. A website that works well and ranks high in search engines is no longer optional. With new players in the industry like Airbnb competing for [...]
Are hotel surveys really helping to serve guests?
Recently, I stayed at a hotel and following my stay they requested that I complete a guest satisfaction survey. I’m always happy to help businesses learn and improve. The problem? This survey was 56 screens. I kid you not.That length was a bit much, and I began to think about hotels and their surveys. What are hotels truly learning from all those answers? Are they getting to know their guests? Or just their own hotel?After [...]
5 Must-Haves for Successful Hotel Social Media Content
Many hoteliers feel that social media has little impact on revenue. But when used correctly, social media is proven to drive more traffic to your hotel’s website.In fact, social media is no longer a luxury. If you are a small hotel business looking to engage with guests and drive direct bookings, you need it.In his book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, social media expert Gary [...]