Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Google SEO: Why Hotels Should Have a Mobile-Friendly Website
The travel industry is changing. The lower costs of travel combined with the ease of booking online has created more business for the industry than ever. In 2014, Google conducted a study of leisure and business travelers that provided great insight into how potential guests conduct their travel planning online. A website that works well and ranks high in search engines is no longer optional. With new players in the industry like Airbnb competing for [...]
Are hotel surveys really helping to serve guests?
Recently, I stayed at a hotel and following my stay they requested that I complete a guest satisfaction survey. I’m always happy to help businesses learn and improve. The problem? This survey was 56 screens. I kid you not.That length was a bit much, and I began to think about hotels and their surveys. What are hotels truly learning from all those answers? Are they getting to know their guests? Or just their own hotel?After [...]
5 Must-Haves for Successful Hotel Social Media Content
Many hoteliers feel that social media has little impact on revenue. But when used correctly, social media is proven to drive more traffic to your hotel’s website.In fact, social media is no longer a luxury. If you are a small hotel business looking to engage with guests and drive direct bookings, you need it.In his book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, social media expert Gary [...]
10 Ways to Get Quick Answers to Your Tech Support Questions
In today’s increasingly modern world, hoteliers are bound to experience an issue that requires them to talk to a technology vendor’s support team. If you are like me, you hate getting stuck in the virtual help line, blinded to the amount of time it will take to get to the checkout. Don’t worry: we know how you feel and we are here to help. These ten tips, gathered from support experts, will get you the [...]
How This Hotel Ownership Group Maximizes Its ROI
At the end of the day, the overarching goal for every hotel that is part of an ownership group is to maximize its return on investment (ROI) for its owners. This is the primary KPI to which the hotel general manager is beholden. Guest satisfaction, online reputation, and targeted marketing are ways to increase ROI, but unless all of these initiatives are working together to achieve this ultimate goal, the hotel will fail to reach [...]
The Most Effective Subject Lines for your Hotel’s Mother’s Day Email Campaign
If your hotel hasn't already run a Mother's Day campaign in the past few weeks, here's your last chance! This is a huge opportunity for hotels to benefit from the $21.8 billion that US consumers plan to spend for Mother's Day in 2016.The possibilities for potentially successful promotions for hotels are endless. Do your guests want to give Mom a day at the spa? A weekend away? Does your hotel have a restaurant that would [...]