Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for even the most seasoned of hoteliers. Since TAUZIA Hotel Management recently launched a new brand, we sat down with Marc Steinmeyer, the President Director of TAUZIA Hotel Management, to learn more about the thought process behind the decision to launch, and the steps [...]

We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, or those sent to a specific audience of a segmented email list, fare much better. According to recent research from MailChimp found that targeted email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than generic blast emails. [...]

You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It's an interesting tactic - when it works, a well-placed emoji can make a subject line stand out in your guests' inboxes with a pop of color and whimsy. But, when deciding whether to start experimenting with emoji in your hotel's marketing messages, one thing it's important to ask [...]