Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Building a Hotel Technology Solutions Strategy
How many systems and vendors do you have in place today to manage your critical distribution, commerce, marketing and engagement functions? Many hotels we speak with are using upwards of 20 systems, often a mix of legacy and more modern systems, with wide-ranging capabilities from their core Property Management System to more sophisticated Customer Relationship Management and marketing automation.The question is, how many of these technology solutions are getting you closer to your corporate mission [...]
Four Myths of Online Reputation Management
Once upon a time, the vast majority of guest feedback was private. Hoteliers could see how their hotel was doing in the eyes of their guests without cluing their competitors or prospective guests in on what their guests were complaining about.But now, consumers are writing feedback on public websites like online review sites, online travel agencies (OTAs), and more. In fact, according to TripAdvisor data, more than 50% of consumers have reported writing a review [...]
Is Online Paid Advertising Still Effective for Hotels?
These days, paid ads come in a lot of different shapes and sizes -- social ads, sponsored “native” ads, paid search ads.With every new medium or media outlet, a new way to advertise seems to inevitably follow. But from a marketer’s perspective, are they worth the money? Do they actually work?On one side, some swear by their effectiveness and ROI. On the other, we have purists who find paid advertisements intrusive and spammy.For example, HubSpot [...]
Three Reasons Why Guest Data Will Save Your Hotel
Over the last couple of years, the online travel agencies (OTAs) have consolidated significantly, as Expedia and Priceline have purchased some of the more regional players. For those keeping track, Expedia now owns Hotels.com, Hotwire, Travelocity, Orbitz, Trivago, CheapTickets, and eBookers among others. The Priceline Group now owns Booking.com, priceline.com, KAYAK, agoda.com, and more. These acquisitions have resulted in much less competition amongst OTAs and metasearch sites. Additionally, TripAdvisor and Google have thrown their hats [...]
Three Practical Uses for Sentiment Analysis
We thought we might try something a little different for our monthly product blog post. As we work on getting some pretty major features ready to release soon--stay tuned!-- we’re going to focus in on an oldie but a goodie: the extremely insightful and actionable Sentiment Analysis report.First, here’s a quick recap of what Sentiment Analysis can do for you. This report helps you know more about your guests’ opinions about specific aspects of your [...]
How hotels use Facebook ads to target past guests and reach new ones
Are you considering running Facebook ads for your hotel? Have you tried Facebook ads but have had little success? Facebook can do a lot to help you find your ideal audience online for hotel marketing. Facebook's targeting capabilities are arguably far more advanced than those of any other social media platform. Facebook allows brands to get in front of their perfect audience regularly. Why targeting? Because it's more effective. A study by the Network [...]