Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
The Impact of Social Media on Online Reputations and Booking in the Hospitality Industry
This is an excerpt from our free 2015 Social Media Action Plan for Hoteliers.Today, information about hotels is available 24/7, and it's not just from the hotel or travel professionals. Past guests also share their experiences across the web with friends and networks on social media sites, OTAs, and online review sites like TripAdvisor.This is a huge shift from 20 years ago, when people largely found their inspiration from talking to travel agents and friends, [...]
Hotel On-Site Feedback
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Paper comment cards, digital surveys, and staff notes are forms of feedback collection that are currently available to hoteliers. On-site feedback systems are an excellent complement post-stay solutions because they collect feedback while the guest is still on property. This gives hoteliers the opportunity to enact service recovery should the guest report a problem. [...]
Capturing Guest Feedback with Mobile
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Today’s travelers expect a seamless digital experience and access to information around the clock. With the prevalence of smartphones, travelers now use mobile devices to do more than research and book travel. They also use their mobile devices to plan entire itineraries, research destinations while on the road, purchase in-destination activities, and share their [...]
Three Types of Hotel Instagram Campaigns
Due to Instagram’s highly visual and user-friendly nature, hotels can have great success marketing themselves on this platform. Instagram now has more daily active users on mobile than Twitter. It lets users contribute their own visuals and post reviews, all of which can have some serious promotional value and also increase the online visibility of a hotel. And, it enables hotels to reach more users, different types of users from those who come through search engines or [...]
Responding to Reviews: A Step-by-Step Guide
In my five years as a hotelier, my teams and I experienced the highs and lows of guest feedback. On one hand, when it comes to guest feedback, it’s natural to want to hear your guests’ positive thoughts and feelings about your hotel. On the other hand, negative feedback is just as valuable. Negative feedback shows you where your team or your property have opportunities for improvement.But, what happens when that negative review is public? [...]
Holiday Travel Trends, Hotel Content Marketing, and Gadgets for Business Travelers
In recent hospitality news, American Express found that more Americans are booking holiday travel, Skift reported on best practices in website design with Kimpton, and the New York Times published an article on tech gadgets for business travelers.