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Hotel Loyalty is Dead
Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences.This shift is not unique to hospitality. According to research by loyalty-focused agency MBLM (2015), travel brands have the least loyal relationships with consumers compared [...]
This Hostel Improved TripAdvisor Ranking by 200 Places
In March 2015, the TripAdvisor TripBarometer study reported that investment in online reputation management by hotels is expected to increase by 60% in 2016 compared to the previous 12 months. Additionally, 73% of hoteliers rated Online Reputation Management as 'very important' to the future of business in 2015. Many hoteliers already know that average review score is one of the determining factors in their properties’ rankings on sites like TripAdvisor. But, one of the questions [...]
Know Your Guests: Where to Manage Your Online Reputation
Digital marketing is rapidly evolving. Today, as many hoteliers are well aware, we’re living in a different world. The way guests choose to interact with brands, consumer behaviors, and guest expectations have all changed. Whereas recommendations from friends, location, and price used to be the primary determining factors for booking decisions, we've seen a shift in consumer behavior over the last five to ten years. Digital sources like online reviews and social media are becoming [...]
7 ways to improve Tripadvisor performance
Today, online reputation is everything, and Tripadvisor is one of the major players in the hotel reputation space. When asked by Tripadvisor, 93% of travelers said that online reviews impact their booking decisions and 53% of travelers say they won’t book a hotel that doesn’t have any online reviews. Additionally, a study by Cornell University found that a one-point increase in a hotel’s average user rating on a 5-point scale makes potential customers 13.5% more [...]
Tips for Hotel Marketers: How to Reduce Your Email Bounce Rate
Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call-to-action are meaningless if people aren’t even getting your emails. Fortunately, there are a few things you can do to reduce the bounce rates of your hotel's email marketing campaigns. 1. Analyze the bounce So you got a bounce. We've all seen them - undeliverable as addressed. The first thing you have to [...]
Increase Email Clickthrough Rates: Four Tips for Hotel Marketers
To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it's hard to know what will work with your audience, so it's a good idea to implement a metrics-driven strategy. Gone are the Mad Men days of gut instinct. Today's email marketing, especially for hotel audiences, is highly scientific. You should be measuring everything: Test, check your metrics, try something new based on those metrics, and test again.We've talked before [...]