Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Three Types of Hotel Instagram Campaigns
Due to Instagram’s highly visual and user-friendly nature, hotels can have great success marketing themselves on this platform. Instagram now has more daily active users on mobile than Twitter. It lets users contribute their own visuals and post reviews, all of which can have some serious promotional value and also increase the online visibility of a hotel. And, it enables hotels to reach more users, different types of users from those who come through search engines or [...]
How to Respond to Negative Hotel Reviews
How to Respond to Negative Hotel Reviews Guest feedback is one of the most valuable tools a hotel has — and that includes the negative kind. Positive feedback tells you what guests love. Negative feedback shows you where your team or your property have opportunities for improvement. But what happens when that negative review is public? The problem hoteliers face today is that guest feedback is no longer private. Your guests are writing about [...]
Holiday Travel Trends, Hotel Content Marketing, and Gadgets for Business Travelers
In recent hospitality news, American Express found that more Americans are booking holiday travel, Skift reported on best practices in website design with Kimpton, and the New York Times published an article on tech gadgets for business travelers.
Hotel Social Media Marketing Tips for the Holiday Season
Did the holiday season creep up on you? Do you need to beef up your holiday social media campaign? Here's how you can increase your social media engagement while getting your fans and prospective guests in the holiday spirit with these hotel social media marketing tips and ideas. 1. Brand your hotel social media pages appropriately Your hotel property doesn't have to be the only thing that's decorated during the holidays! Keep your brand current [...]
User-Generated Content in Hospitality
From the luxury resort to the neighborhood bed and breakfast, hotels all have one thing in common: guests. The General Social Survey (GSS) has long been the benchmark of performance in hospitality. But the popularity of review sites and OTAs is rising. Guests are writing hotel reviews on dozens of sites rather than filling out a GSS. They’re posting to Facebook and Twitter about their hotel experiences. They’re Instagramming their vacation photos. The guest experience [...]
Guest Feedback Suite Success Story: The Morning Star Express
At Revinate, the relationship with our clients begins with the sale but grows throughout the years. It always delights us to see how our platform helps our customers rise to new heights. One such customer is the Morning Star Express, an independent hotel in Pretoria, South Africa. The hotel signed up for Revinate service in October 2013, purchasing the entire Guest Feedback Suite, which includes Online Reputation Management, On-Site Surveys and Post-Stay Surveys. One year [...]