Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
ORM Success Story: Fillmore Hospitality
Fillmore Hospitality has seen a direct correlation to revenue enhancement by listening, adjusting and responding to Revinate’s ongoing data. “Just after the re-branding, our market share for occupancy levels were at 70-80%. Due to our daily analysis using Revinate, our occupancy index is exceeding 100%. As of now, we are able to yield more aggressively thus remarkably impacting our RevPAR,” says David.
UPDATED: Which Sites Allow Management Responses to Hotel Reviews?
Hotel management responses to online reviews are extremely important. But, there are so many different review sites, it can be difficult to keep track of them. Here’s our list of the major review sites that allow hotel management responses, and how to go about obtaining the proper credentials for review responses.
Hospitality Crisis Management
Dean Dacko, the SVP of Marketing for Malaysia Airlines, speaks about how he handled the recent tragedies involving his company’s flights.
Revinate Announces inGuest, a Revolutionary Guest Engagement Platform for the Hospitality Industry
With inGuest, hotels can drive revenue by knowing their guests, anticipating their needs and executing precisely targeted marketing campaigns.
5 Ways to Create a Guest Feedback Driven Hotel Culture
Guest feedback provides valuable insight into your guest experience. But, that only helps your hotel if you can make that insight actionable. Here are some ways to operationalize guest feedback to improve your guest satisfaction.
ORM and On-Site Surveys Success: DiamondJacks Casino & Resort
DiamondJacks Casino & Resort captured more feedback and learned more about its guests with Online Reputation Management and the On-Site Surveys iPad solution.