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Smooth And Simple: Hotel Management Tips
Hotel managers work tirelessly to please guests, keep their establishments running smoothly, and operate in the black. However, this is not always the easiest or most rewarding job. Having a plan of attack to keep the facility running smoothly is key. Here are some tips to help you develop a hotel management strategy: Keep Staff In the Loop Whether there are new updates to the computer system, a change in policy or anything occurring that [...]
Hotel Marketers Should Embrace Influencer Marketing
Hotel marketers are always looking for new ways to engage with prospective guests. Some are turning to social media influencers, and this is rapidly becoming more and more common. In a poll of 125 marketers conducted by online promotions firm Tomoson and reported in AdWeek, marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing.Need some evidence to help make the case that influencer marketing is [...]
5 Seemingly Harmless Details That Affect Your Hotel Email Open Rates
As we've talked about previously, your hotel email open rates are key to your marketing and guest surveys success. When done right, the average return on every $1 spent on email marketing is around $44.25, so taking the time to refine your strategy is well worth your while.Whether you're thinking about beginning an email marketing initiative or have been doing it for years, here are five details to keep in mind that can make or [...]
Fewer Review Responses Linked to Lower Average Ratings
This is an excerpt of our 2014 Hotel Reputation Benchmark Report, which is designed to provide benchmarking guidelines for hoteliers, so they can assess and improve their own performances. Industry benchmarks are an important tool for hotels to compare their performance to their competitors' and to identify improvements that will have the most impact. With 24,000 hotel customers in 160 countries, Revinate has amassed a lot of data about online reviews. Methodology Revinate performed a [...]
The Untapped Hotel Asset: Your Guests
Hoteliers traditionally consider room inventory to be their primary assets. However, in other industries, companies look at their customers as assets. Where a hotel might say, “We’re a full-service resort with 200 rooms,” a consumer-goods company might say, “We have 10,000 customers.” When you think about your business, are you thinking about the right assets? Are you thinking about your property, or are you thinking about your hotel’s best asset -- your guests? Among growing [...]
Setting Social Media Goals for Hotels
Setting goals is an important part of developing and executing a successful social media action plan. The Content Marketing Institute reported that the most common and often most effective social media objectives are to: Engage new customers/prospects Raise brand awareness Increase traffic to your site Increase sales Improve brand perception If we apply this list to hospitality, we can identify a few potential social media goals for hotels: Improve guest communications Engage with past, current, [...]