Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What can Facebook Home offer the Hospitality Industry?
Be sure to join us Thurday, May 30th for our free webinar on Unlocking Mobile's Potential for Hoteliers.Last month, Facebook unveiled Facebook Home, a new home screen interface for Android mobile devices. The site gives users a good overview of the interface and is worth bookmarking as a reference. Although immediate online consumer reactions to the product have been lukewarm, there is an undeniable excitement regarding its potential to be a powerful mobile marketing medium. [...]
Rethinking Traditional Guest Satisfaction
The Popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online reviews provide a social currency that drives new bookings and [...]
Revinate’s new Post-Stay Surveys Reinvent Guest Feedback, Turning Guests into an Army of Marketers
Revinate, the hospitality industry’s undisputed leader in reputation management, announces the launch of Post-Stay Surveys, creating the first true 360° approach to guest feedback. The new product, already in use by hotels across the globe, fully integrates modern, innovative guest surveys with Revinate’s market leading online review and social media solution. With over 20,000 hotel customers, Revinate is now helping hospitality businesses fully harness the power of guest feedback to improve operations, engage with customers [...]
Hotels Show Social Media Transparency in Wake of Marathon Bombing
In the immediate aftermath of yesterday’s horrifying bombing at the Boston Marathon, spectators and runners alike existed in a state of confused panic as law enforcement and rescue teams rushed to the scene to tend to the injured. Fearful of more bombs to detonate along the marathon route, the Boston police quickly instructed bystanders to leave the area and return to their homes and hotels until the imminent danger had subsided. As the race finish [...]
5 Ways to Improve Online Reputation
By measuring their reputation management efforts, involving the entire operations team, and tying compensation rewards to reputation achievements, hoteliers will see improvements in their overall guest satisfaction scores and, in turn, will receive higher review ratings. In case you missed this informative session, you can listen to the recording and view the presentation deck. As our Cornell University co-host published in a recent study, proactive online reputation has a direct impact on your hotel's bottom line; [...]
Which Review Sites Allow Management Responses?
We kicked off our 2013 webinar series with our first Reviews and Online Reputation 101 session focused on how to expertly practice proactive and reactive hotel online reputation management.During the webinar, we received a lot of great feedback and questions from the audience. One specific question that deserves a detailed response regarded which review sites allowed management responses. At Revinate, we're always paying very close attention to the ever-evolving policies for each travel review site - [...]