Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Featured articles
Revinate Mobile Success Story: The Hilton Minneapolis St. Paul Airport, Mall of America
The Hilton Minneapolis St. Paul Airport, Mall of America doesn’t shy away from embracing new technology. Located in a fast-paced, dynamic Minneapolis market, hotel General Manager, Scott Youngblood, uses mobile applications to quickly look after a number of his hotel’s needs. “I can change the temperature in the hotel ballroom by 3 degrees from a mobile app when the mother of the bride says it’s a little stuffy,” says Scott Youngblood. “I can review our [...]
Revinate Success Story: Aston Kuta Hotel & Residence
The Aston Kuta Hotel & Residence is an expansive, four-star hotel and condo located in Bali, Indonesia. With more than 200 rooms and lots of meeting space, the property caters to both the business and leisure traveler. Marketing Communications Officer, Icha Annisa, comments, “Our close proximity to both the Ngurah Rai International airport and renowned Kuta Beach makes us appealing to both audiences. We certainly have a varied customer base.” The diversity of guest profiles [...]
How Replying to TripAdvisor Reviews Keeps the Four Seasons No. 1 in the City
This is a guest post contributed by Taylor Short of Software Advice.In fewer than three years, the Four Seasons Hotel in Austin jumped 26 spots to the top of TripAdvisor’s Popularity Index, a rating system based on quantity, quality and recency of customer reviews. But how exactly did they become the highest rated hotel in the city?With the help of Revinate, the management committed to responding to user-generated reviews--both positive and negative--with the knowledge that [...]
TripAdvisor’s TripConnect Reinforces Importance of Online Reputation
TripAdvisor recently announced TripConnect, a new program that allows hotels to drive direct traffic to their own websites and capture more direct bookings. Hoteliers have always preferred direct bookings to business generated via third-party intermediaries that charge high commissions. TripAdvisor already offers hotels Business Listings subscriptions – a pay-for suite of services that allows hotels to, among many other things, add a direct website link on their TripAdvisor listings – as a way to capture [...]
How hotels use QR codes: A practical guide for 2026
What was once a novelty has become a guest expectation. QR code scans have increased 433% since 2021, and over 70% of travelers now expect their accommodations to offer technology amenities — and are more likely to select a hotel that does. For hoteliers, that means QR codes are no longer a nice-to-have. They are a standard part of delivering a modern guest experience. Quick response (QR) codes are one of the most versatile [...]
Demystifying Facebook’s News Feed Algorithm
Last month, Facebook did away with ‘EdgeRank,’ the name given to its News Feed algorithm, and replaced it with a new, more complicated, machine-based learning algorithm. While the new algorithm takes into account far more factors when determining what a User will see in his/her News Feed, the algorithm’s frameworks function in the same way that EdgeRank did. Jeff Widman, author of EdgeRank.net, says, "At first, we called it the News Feed algorithm. Then Facebook started [...]
