Bio
Featured articles
Hotel Email Marketing: 6 Ways to Get More Responses
Creating response-worthy email marketing messages is a valuable skill for hotel marketers. Responses equate to directly attributable revenue – direct bookings, upgrades, amenity purchases, and more. They can also drive engagement, develop a rapport with past guests, and make them more likely to book again in the future.But what makes an email likely to get a response?Boomerang, a Gmail app that schedules send and email reminders, conducted research to see which factors result in the [...]
3 Takeaways for Hotels: How UC Davis Mismanaged its Online Reputation
Hotels can learn a lot about online reputation and marketing from other industries. This week, a great example of what not to do emerged, when breaking news online revealed that the University of California Davis has spent around $175,000 to clean up its online reputation following an incident in 2011 where campus police pepper-sprayed student protesters. The incident occurred Nov. 18, 2011, when Occupy demonstrators ignored orders to leave the UC Davis campus and university [...]
This Hotel Group Improved TripAdvisor Ranking for Multiple Properties
Many hoteliers are still uneasy about the public nature of online review sites. Where guest feedback used to be a private communication between a hotel and its guests, it now exists on dozens of different sites online where other consumers can see it and use it to make booking decisions. The thing is, times have changed and online reviews are not going away. The best thing hoteliers can do is leverage that feedback data to [...]
3 Types of Keywords That Can Help Guests Find Your Hotel’s Website Faster
SEO doesn’t have to be hard. But finding the right keywords is a critical and often challenging part of this process.Choosing the right focus keywords is what makes or breaks most SEO strategies. Pick something too broad and you’ll get lost in the crowd. Pick something too specific, and you risk alienating prospective guests looking for your unique hotel experience.To learn more, take a look at our SEO best practices. 3 types of keywords that can [...]
Hotel Loyalty is Dead
Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences.This shift is not unique to hospitality. According to research by loyalty-focused agency MBLM (2015), travel brands have the least loyal relationships with consumers compared [...]
The ITB Berlin 2016 Experience
As VP of Marketing for Revinate, one of the things I love about my job is getting the opportunity to travel and speak with customers about the challenges and opportunities they face in 2016. In fact, we recently published a white paper that summarizes this. This month I had the chance to attend the world’s leading trade show for hospitality and travel professionals, ITB Berlin. What better place to learn from and build an understanding [...]