Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Revinate Success Story: Parc 55 Wyndham
Thanks for checking out this Revinate Success Story. You may download a PDF version of this article. Please check out additional success stories, and contact us for more information about Revinate. Parc 55 Wyndham hotel is a 1000+ room property located in the heart of San Francisco’s bustling shopping and business center. The hotel caters to both business and leisure travelers looking for luxurious accommodations in a prime location. Parc 55 Wyndham is managed by [...]
What drives people to complain online?
Last month, MIT published a really interesting article called When Unhappy Customers Strike Back on the Internet that looks at why people turn to the internet to voice their complaints. In addition to explaining why people complain about companies, the article also helps brands understand how they should respond.In a nutshell, the authors find that "customers go online because (1) they are victims of a "double deviation"; and (2) they feel betrayed." A "double [...]
A Social Media Start-up Guide for New Hotels
We always joke that hotel executives should think about social media before naming their hotels. Why? If you want to make sure you are able to monitor what people are saying about the property and engage in conversations across the Web, you need a name that is unique enough to come up in searches. Just ask the London Hotel or The Hotel how hard it is to track their mentions and you'll know the struggle [...]
Why Revinate is Important to Everyone in the Hospitality Value Chain
At Revinate, we are fortunate to have the opportunity to work with professionals from all walks of hospitality life. I have noticed that whether you work at a hotel or for a brand, at an asset management company or for an ownership group, everyone is seeking a different spin on the same thing – – reliable, actionable data on guest satisfaction and hotel performance. Thanks to the breath and depth of social media channels and [...]
The Guest Satisfaction Survey Blind Spot
Last night I caught up on a Cornell Hospitality Industry Perspectives titled, ‘Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry’. As the title suggests, the research finds a correlation between guest satisfaction and financial performance. Said another way, happy customers do come back, and they often spend more money on their next trip. “The survey proves that customer satisfaction directly bears on repeat purchases and on the likelihood of [...]
Hotels and Location Based Services
This morning I trained a luxury hotel that had just signed up for Revinate. I was showing them how Revinate's new 'Social Media Searches' can help them identify guests who have 'checked in' to their hotel using Foursquare when I realized I had lost them. The team was confused by the idea that people could check in using a service other than their front desk. I was again clearly reminded that we're not all social [...]