Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Thank you for choosing MARRAM
Inspiration Thank you for choosing MARRAM Sent: May 2022 Brand: MARRAM Category: Featured, Room Offer Hotel location: Montauk, New York (NAM) Our thoughts: This automated OTA win-back campaign targets guests 90 days after check-out and encourages them to book direct with special room offers and promotions. The subject line works, with an open rate of over 65%. Plus, they have generated several room nights already with this win-back campaign. A [...]
Our Guests Know Us Best
Inspiration Our guests know us best Sent: May 2022 Brand: Middletons Hotel (The House of Daniel Thwaites) UK Category: Featured, Holiday, Room Offer Hotel location: UK (EMEA) Our thoughts: Middletons Hotel used a previous guest's quote to drive additional bookings that was supported by the subject line. This one-time campaign had an open rate of 54% and click rate of 11%, generating more than 26 room nights within weeks of [...]
WFH: Semiahmoo Retreat
Inspiration WFH: Semiahmoo retreat Sent: May 2022 Brand: Semiahmoo Resort (Columbia Hospitality) Category: Featured, Room Offer Hotel location: Blaine, Washington (NAM) Our thoughts: Semiahmoo Resort successfully targeted a new segment of travelers — the remote worker — with a room offer that included a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. [...]
137 Pillars Q2 2022 Happenings
Inspiration 137 Pillars Q2 2022 happenings Sent: May 2022 Brand: 137 Pillars Hotels & Resorts Category: Featured, Newsletter Hotel location: Thailand (APAC) Our thoughts: 137 Pillars does and exceptional job at cross-selling their properties in this newsletter. This newsletter offers a more personal touch to a usually price-driven campaign approach which proved successful. Segmented by international and domestic guests, the hotel generated 23 room nights within days of sending and drove brand [...]
20% Off Summer Breaks Limited Time Only
Inspiration 20% off summer breaks limited time only Sent: June 2022 Brand: Eccles Hotel & Spa Category: Featured, Promotional, Room Offer Hotel location: Glengarriff, Ireland (EMEA) Our thoughts: Eccles Hotel & Spa ran an exclusive room offer to more than 9,000 of their past guests for 20% off a future midweek stay. The offer was well received and, within days, resulted in 56 room nights books. Guests responded well to [...]
New Pride Package, June Cooking Classes, Summer Lawn Games, Farley Bar Renovation & More
Inspiration New pride package, June cooking classes, summer lawn games, Farley Bar renovation, & more Sent: June 2022 Brand: Cavallo Point Lodge Category: Featured, Promotional, Room Offer Hotel location: Sausalito, California (NAM) Our thoughts: Cavallo Point Lodge joined with other Preferred Hotels to celebrate Pride month. They are supporting True Colors United by donating $100 per stay to the organization. They also used this one-time promotional campaign as a way [...]