Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Ways to Help Boost Your Direct Channel Game
So you want to know the secrets to boosting your direct channel game? It’s time to maximize profitability and tap into your demand. The key is to build your relationships with your customers first, on whatever platform they choose to book. Don’t rely on listing sites: When we look at hotels, vacation rentals, and casino-hotels one thing is clear, the industry leans on costly OTAs. Certainly, these channels have a place in strategy, but OTA’s [...]
Hospitality marketing trends 2022
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Marketing in the hospitality industry is always changing, now more than ever. With an ever moving goal line, it’s sometimes hard to keep moving forward and past the [...]
Why You (and Your Team) Should Attend NAVIGATE
The highly anticipated NAVIGATE conference returns in-person on March 2 & 3, 2022! With engaging speakers, break out sessions and a one-day, pre-conference training, this is an event that you and your team shouldn't miss. Join your peers and the Revinate Team in Isle of Palms for the 2022 NAVIGATE Direct Booking Summit, powered by Revinate. And if you need reasons why you need to attend, we have a few! Network with your peers Zoom [...]
Quickly Design Your Next Email Campaign with the New Revinate Enhanced Email Composer
As marketers, we all know that customer communication is an important but cumbersome task. Designing, segmenting and working through the nuisances of systems geared toward designers and coders can make any marketer bang their head against the wall. Many marketers are forced to spend hours, if not days, customizing a single email, only to get stuck with template restrictions. As a result, many give up on their vision or pull in expensive resources to produce [...]
Segment Emails to Increase Guest Loyalty & Retention
Before joining Revinate, I worked as a Sales Manager at a luxury hotel, I was there when Covid hit the world, and the industry. I learned the importance of change and flexibility during that time. I had always thought of myself and my colleagues as flexible, the type who embraced changes and thought outside the box. But this was on a whole different level. Working with Staffing Shortages Suddenly, we all had multiple jobs in [...]
Email Design Trends For 2022
2021 ushered in a new era of how we interact with our customers and prospects. Email design leant itself toward visual storytelling, emotional messaging, calming muted colors and (surprise) open spacing. 2021 saw the birth of “dark mode” as we spent more time in front of our screens. These design elements brought peace and calm into an otherwise hectic inbox. While most of these elements are here to stay for a bit, what other trends [...]