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You’ll come away with a concrete understanding of the latest technology developments in guest data management and how they can impact your business. 

A comprehensive guide to the hotel Customer Data Platform

Learn what you need to know to win with a CDP. Deliver unforgettable experiences for your guests and drive consistent direct revenue for your hotels.

After reading this guide

CDP basics: what it is, and how it differs from CRMs

Key benefits of Customer Data Platforms

How to choose the right CDP

How to maximize the value of your CDP

And much more 

This guide has everything you need to start your journey to data-driven confidence.

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CDPs aren’t just a shiny new toy to add to your tech stack – they’re a fundamental reorientation of how your hotel can drive direct revenue using your company’s most valuable asset – guest data. The best brands in hospitality bank on Revinate to drive direct revenue and keep their guests coming back for more.
Karen Stephens

CMO @ Revinate

76%

of hotel executives said that the most appealing benefit of a CDP designed for hospitality is improving guest personalization to enhance loyalty opportunities for their hotel.

CDPs aren’t just a shiny new toy to add to your tech stack – they’re a fundamental reorientation of how your hotel can drive direct revenue using your company’s most valuable asset – guest data. The best brands in hospitality bank on Revinate to drive direct revenue and keep their guests coming back for more.