Securing repeat recognition: Grand Hotel Excelsior Vittoria’s campaign

Subject line: Cast your vote for Grand Hotel Excelsior Vittoria on TRAVEL + LEISURE 2025 World’s Best Awards

Sent: January 2025

Brand: Grand Hotel Excelsior Vittoria

Category: Inspiration

Hotel location: Sorrento, Italy (EMEA)

Our thoughts:

Fresh from being named the 2024 “No. 1 Italy Resort” in Travel + Leisure’s World’s Best Awards, Grand Hotel Excelsior Vittoria, a member of Leading Hotels of the World, launched a dynamic email campaign to maintain its top ranking. Recognizing the importance of tailored messaging, they segmented their audience, sending distinct voting request emails to US and Italian guests, coupled with a prize incentive for feedback. This focused approach resulted in impressive engagement and drove more than 30 room nights while achieving open rates as high as 42% with a 4.4% click-through rate. The campaign demonstrates the effectiveness of leveraging past accolades, personalized outreach, and strategic timing to encourage participation and drive tangible results.

Open rate: 42%
Click-through rate: 4.4%
Room nights booked: 30+