Subject line: Host your brand activation from our rooftop
Sent: July 2026
Brand: Zoku
Category: Inspiration
Hotel location: Copenhagen, Denmark (EMEA)
Our thoughts:
Zoku Copenhagen’s campaign is a strong example of using hotel email marketing for B2B audiences, rather than focusing solely on leisure stays. Instead of promoting rooms, the campaign presents the hotel’s rooftop as a revenue-generating event space for brands, agencies, and event planners looking for a distinctive setting.
The headline, “Take your brand moment (5 floors) higher,” immediately communicates the value of the space while adding a playful reference to its rooftop location. Rather than opening with capacities or technical specifications, the campaign uses strong imagery and concise copy to help recipients picture their own brand activation taking place there.
The email then translates the flexibility of the venue into four recognizable event formats: pop-ups, product launches, interactive experiences, and social gatherings. This gives potential clients practical ideas for how they could use the space without overwhelming them with information. The mix of indoor and outdoor photography also highlights the venue’s atmosphere and adaptability.
The single “Plan Your Brand Activation” CTA keeps the next step clear. Its consultative wording is particularly well suited to a B2B campaign, where the objective is to begin a conversation around a tailored event rather than drive an immediate online booking.
Overall, the campaign shows how hotels can use targeted email marketing to generate revenue beyond rooms and traditional guest offers. By presenting an existing space around the experiences it can host, Zoku Copenhagen creates a clear proposition for local businesses and event organizers.
Open rate: 60%
Click-through rate: 12.5%
