Subject line: Your Reservation at Emerald Lake Lodge
Sent: At booking
Brand: Canadian Rocky Mountain Resorts
Category: Inspiration
Hotel location: Field, British Columbia, Canada
Our thoughts:
Emerald Lake Lodge’s confirmation email is an example of using email marketing best practices to capitalize on the highest-engagement touchpoint in the guest journey. Because guests are excited about their upcoming stay in the Canadian Rockies, booking confirmation emails naturally yield exceptionally high open and click-through rates. Rather than treating the confirmation as a purely transactional receipt, the layout immediately transitions from essential stay details into highly visual, targeted upsells.
The email drives substantial ancillary spend by prioritizing food and beverage offers, which the Revinate 2026 Hospitality Benchmark Report shows are among the most highly preferred upsells by guests. By showcasing the Mount Burgess Dining Room with warm, high-quality imagery of people enjoying a meal, it builds emotional anticipation. It combines this with an effective urgency cue, “bookings go quickly”, and a direct, high-contrast MAKE A RESERVATION call-to-action button to capture dining revenue before the guest even sets foot on the property.
Lastly, the Plan Your Stay section uses a clean template structure separating distinct ancillary revenue streams: “Special Requests” for room upgrades and pet amenities, and “Ready for Your Arrival” for high-margin add-ons like a cheese board, cookies, or champagne waiting in-room. Each of these options features its own prominent REQUEST button, minimizing friction and making personalization feel like an effortless guest benefit rather than a sales pitch.
Open rate: 89.2%
Click-through rate: 28.7%
Upsell revenue: $28K+
