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2026 Hospitality Benchmark Report leadership series: Unlocking revenue from the guest data you already have

In 2026, a growing database is only as valuable as the revenue it generates. Join the second session of our 2026 Hospitality Benchmark Report leadership series. We’re connecting with Revinate superuser, Gitti Hernandez from Casa de Camp Resort, to move beyond the basics and show you how to turn raw data into Rich Guest Profiles that drive direct bookings and higher guest lifetime value.

On demand

Meet your hosts

Gitti Hernandez Headshot

Gitti Hernandez, Digital Marketing Manager, Casa de Campo

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

What you’ll learn

The 24% growth opportunity: Why North American properties are leading in data capture and how to monetize this expanding audience.

Beating the OTA mask: Strategies to reclaim the 12% of unreachable guests hidden behind masked emails and convert them into direct bookers.

Closing the communication gap: How to improve phone capture (currently only 48-58%) to create a more immediate, high-conversion sales channel.

The 24% growth opportunity: Why North American properties are leading in data capture and how to monetize this expanding audience.

Beating the OTA mask: Strategies to reclaim the 12% of unreachable guests hidden behind masked emails and convert them into direct bookers.

Closing the communication gap: How to improve phone capture (currently only 48-58%) to create a more immediate, high-conversion sales channel.

Watch the recording

Upcoming webinar

June 25. 2026 | 10:00 am PST

From full house to full profit: North America’s summer revenue playbook

Demand is strong. But profitability isn’t guaranteed.

Hotels in the US, Canada, and Latin America are looking forward to a summer season with strong occupancy forecasts. But a full house doesn’t automatically translate into a profitable hotel. High OTA commissions, missed opportunities in direct sales, and unused guest data can quickly erode margins.

Join this practical webinar with Revinators Jack Newkirk and Bailey Yeats and learn how hotel teams can act right now to convert strong summer demand into profitable direct sales.

What you’ll learn:

  • The 35% revenue potential that many hotels are leaving untapped during high season.
  • How to reduce your $124,000 OTA dependency without sacrificing occupancy rates.
  • A 5-week step-by-step plan with measures that you can implement immediately to capture more data and build your 2027 pipeline starting now.
Amanda Wasco Brown headshot

Jack Newkirk, Enterprise Sales Consultant, Revinate

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

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