Webinars — The Hotel Moment Deep Dive

Outbound strategies to drive revenue and enhance guest experience

Empower your reservation sales teams to work in harmony with marketing to drive more direct booking revenue and enhance the guest experience.

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Meet your hosts

Brent Sanders, Customer Education Specialist, Revinate

John Gottfried, Customer Success Manager, Revinate

Dean Blackburn, Director of Resort Development, French Lick Resort

What you’ll learn

How to easily capture and convert second-chance bookings

Best practices for following up on regrets, denials, and abandoned calls

Tips to enhance the guest experience with your pre-arrival email campaigns

How to easily capture and convert second-chance bookings

Best practices for following up on regrets, denials, and abandoned calls

Tips to enhance the guest experience with your pre-arrival email campaigns

Recent webinar

Wednesday, August 26 · 10:00 a.m. Pacific time

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The lost art of a reservation call: How to build trust, capture data, and close bookings

Imagine a traveler sees your ad, reads your reviews, and calls ready to book. They ask about rates, hear a quick price quote, say “thanks, I’ll think about it,” and hang up, taking their name, email, and your marketing ROI with them.

We mystery-shopped 308 live reservation calls to uncover why this happens. The reality? 92% of unbooked calls end with zero contact data collected, and 55% feature zero discovery questions.

Join Brent Sanders (Revinate) and special guest Colton Bean (Suncadia Resort) as they unpack the research and share proven coaching frameworks to fix these conversational blind spots.

What you’ll learn:

Fixing the data breakdown: Why 92% of unbooked calls end anonymously, and how to train agents to capture guest contact details seamlessly early in the conversation.
From rate-quoting to value-selling: How to eliminate transactional “feature dumping” and coach front-line teams to ask thoughtful discovery questions that close bookings.
Plug infrastructure leaks: How after-hours voicemail loops and front-desk routing bottlenecks quietly drain high-intent revenue, and what to do about it.