Webinars — The Hotel Moment Deep Dive

Reservation makers: keeping your brand voice alive in the reservations process

Join our Senior Solutions Strategist, Courtney Witherspoon, alongside 2 of our power users as they discuss transforming order takers into reservation makers while keeping your brand voice at the forefront. In this session, we’ll dive into the reservation sales strategies that work to turn lookers into bookers, and cover coaching strategies that’ll help your agents maintain your brand.

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Meet your hosts

Courtney Witherspoon
Senior Solutions Strategist, Revinate

Ben Wambaugh
Director of Reservations, Sea Island

Miranda Cubillas
Director of Reservations and Recreation, Ojai Valley Inn

What you’ll learn

Transform your team to reservation takers

Boost your agents’ performance and conversions

Bring your brand into the conversation

Transform your team to reservation takers

Boost your agents’ performance and conversions

Bring your brand into the conversation

Recent webinar

Wednesday, August 26 · 10:00 a.m. Pacific time

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The lost art of a reservation call: How to build trust, capture data, and close bookings

Imagine a traveler sees your ad, reads your reviews, and calls ready to book. They ask about rates, hear a quick price quote, say “thanks, I’ll think about it,” and hang up, taking their name, email, and your marketing ROI with them.

We mystery-shopped 308 live reservation calls to uncover why this happens. The reality? 92% of unbooked calls end with zero contact data collected, and 55% feature zero discovery questions.

Join Brent Sanders (Revinate) and special guest Colton Bean (Suncadia Resort) as they unpack the research and share proven coaching frameworks to fix these conversational blind spots.

What you’ll learn:

Fixing the data breakdown: Why 92% of unbooked calls end anonymously, and how to train agents to capture guest contact details seamlessly early in the conversation.
From rate-quoting to value-selling: How to eliminate transactional “feature dumping” and coach front-line teams to ask thoughtful discovery questions that close bookings.
Plug infrastructure leaks: How after-hours voicemail loops and front-desk routing bottlenecks quietly drain high-intent revenue, and what to do about it.