Hotel Moment
DEEP DIVE WEBINARS
The new booking battlefield: Cyber season, AI search, and the fight for direct
A partner webinar hosted by The Guestbook, in partnership with Revinate, Wallop, and The Modern Hotelier
How guests find and book hotels is shifting fast. With Cyber Season compressing into a high-stakes sprint and generative AI reshaping how travel searches begin, capturing direct demand requires a fresh playbook.
We teamed up with top industry experts from The Guestbook, Wallop, and The Modern Hotelier to share how boutique and independent properties can safeguard margins and win direct bookings. Catch the full recording for practical tips on campaign timing, smart audience segmentation to curb OTA leakage, and step-by-step guidance to optimize your digital presence for AI search engines.
Meet your hosts
Bailey Yeats, Marketing Manager, Revinate
Whitney Mulaj, Senior Vice President of Partner & Member Experience, The Guestbook
Andreanna Mazereeuw, President, Wallop
David Millili, Host and Executive Producer, The Modern Hotelier
What you’ll learn
Win Cyber Week by offering targeted value-adds and exclusive early access to loyal guests, protecting your margins rather than racing to the bottom on price.
Optimizing your web presence for AI search
Keep your site structured, rich in content, and updated with accurate property details so generative search engines reliably surface and recommend your hotel.
Use unified guest profiles to deploy automated, hyper-personalized campaigns that incentivize past guests to bypass OTAs and book direct.
Watch the recording
Hotel Moment
DEEP DIVE WEBINARS