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Travel insights and trends with McKinsey

The 5 hottest travel trends driving recovery and promoting growth for the hospitality industry this year. Plus, learn how to better leverage your guest data through segmentation and personalization so you’re better prepared to capture demand and drive revenue during these busy months ahead.

Meet your hosts

Ryan Mann, Partner, McKinsey & Company

Anisha Yadav, VP, Customer Marketing, Revinate

Watch the recording

What you’ll learn

Hear how US travelers responded when surveyed about their travel plans given the current economic situation.

Understand where to focus your marketing efforts based on how travelers responded when surveyed.

Learn to put your guest data to work for you with segmentation and personalization tips that are proven to drive revenue.

Hear how US travelers responded when surveyed about their travel plans given the current economic situation.

Understand where to focus your marketing efforts based on how travelers responded when surveyed.

Learn to put your guest data to work for you with segmentation and personalization tips that are proven to drive revenue.

Upcoming webinar

Date: Wednesday, April 1, 2026
Time: 10 am PDT

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

Despite the rise of digital, the voice channel remains your highest-intent revenue engine. In 2026, a standard 100-room hotel can expect ~300 inbound lead calls during peak months. These are warm leads ready to transact!

What you’ll learn:

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

Upcoming webinar

Date: Wednesday, April 1, 2026
Time: 10 am PDT

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