Featured articles
2024 Hospitality Benchmark Report takeaways for APAC hoteliers
The Asia-Pacific (APAC) region boasts a rich tapestry of cultures, cuisines, and landscapes — from bustling metropolises to serene retreats —and the hospitality sector faces unique challenges and opportunities.Each year, Revinate shares industry insights and metrics in our Hospitality Benchmark Report based on data analysis from over 12,000 hoteliers. This year, we examined 1.8 billion emails and more than 37 million guest reviews from 2023. Zooming in on the APAC region, here are some of [...]
2024 Hospitality Benchmark Report takeaways for EMEA Hoteliers
Revinate's 2024 Hospitality Benchmark Report has just been released, with a format that is even more engaging. This year's report offers an in-depth analysis of over 1.8 billion emails and more than 37 million guest reviews from 2023.With the data thoroughly reviewed, we're excited to share actionable insights aimed at enhancing your direct revenue and elevating guest experiences.Our 2024 Hospitality Benchmark Report serves as a valuable tool to assess your hotel's marketing strategies and reputation [...]
Hospitality benchmarks for database health in 2024
Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that can reveal the health of your database and whether it’s spiking a fever. Database health is important to the success of your hotel’s business. It’s why 75% of organizations believe data management is important [...]
Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]
6 Lunar New Year campaign examples you need to see
Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns. But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what promotions should you include in your emails? If you need some inspiration, we’re here to help. Take a look at [...]
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024
New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues to be a top — if not the top — marketing channel. Email marketing is stable, controllable, and affordable. Moreover, everyone has an email address. The last thing we want is to threaten this direct access [...]