Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Why hoteliers need to master email deliverability
In hospitality marketing, your email list is one of your most valuable assets, delivering up to $1,479 in average booking value. It's how you connect with guests, build loyalty, and drive direct bookings. But with significant and ongoing changes from major mailbox providers like Google and Yahoo, the landscape of email marketing is shifting — and not without challenges. Today, hoteliers face stricter deliverability thresholds, easier unsubscribe tools, and shrinking inbox limits, all of which [...]
The AI-powered hotel upsell: Turning every channel into a revenue generator
This article was written by Henri Roelings and Karen Stephens. A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. Add a glass of champagne on arrival.” That’s the impact of an AI-powered hotel upsell. Upselling has always been [...]
BFCM checklist: Top 5 plays for hoteliers
It’s Black Friday weekend, and your guests are ready to book. Only one question lingers: Are you ready for them? This BFCM checklist outlines the top five plays top-performing hotels will use this year to turn seasonal buzz into direct bookings and long-term revenue. Because the truth is that Black Friday, Cyber Monday, and Travel Tuesday are no longer just for retailers. In hospitality, they’ve become some of the most strategic booking days of the [...]
Hotel guest segmentation: Why fewer options mean more bookings
Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel guest segmentation to send Caroline an offer to bring her young kids with her to celebrate the holiday season. You list the right room options, include information about the kids’ club, and offer [...]
Hotel market segments: How top hotels turn data into bookings
Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by knowing your hotel market segments. Across the globe, properties are moving beyond targeting broad demographics and prioritizing segmentation. And the results have been phenomenal: increased direct bookings, [...]
The competitive edge of integrated data vs siloed approaches
This article was written by Ira Vouk and originally published on Hospitality Net. Let’s face it: Our industry has never been famous for being data-driven. We’ve been running on gut feelings, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data — connected data. Connectivity is the magic word. Seamless, intelligent connections between different parts of your tech stack, [...]