This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.   Communication is the key to a strong relationship. This holds true for you and your guests, too. Consider this: 7 out of 10 guests prefer personalized communication, offers, and experiences. Guests also say that communication with a property makes them feel valued and cared for, and it influences whether they’ll leave a positive review. [...]

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitement, chances are you rarely have a moment to pause and reflect on the journey. [...]

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. I was in Miami in April for our annual NAVIGATE conference, listening to hoteliers share firsthand their struggles with managing data silos. During Revinate CEO Bryson Koehler’s keynote, he flashed this image on the screen to a knowing chuckle from the audience. The familiar sight of a server room in disarray: flickering fluorescent lights, tangled cords, towering [...]