Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
The Importance of Real-Time Messaging at Hotels
Real-time messaging isn’t just a buzzword or something that only applies to Gen Z travelers. It’s quickly becoming a critical piece of any hotel’s guest engagement strategy. In the minds of guests, the ability to digitally communicate with hotel staff without a delay has gone from a nice-to-have to an absolutely-must-have. For years, the news, media, and conversations have been available to be consumed instantly, right in the palm of your hand. Why should interacting [...]
A complete guide to digital concierges in 2022
Guests today are increasingly tech-savvy and look for on-demand responses that allow them to be self-sufficient. Businesses that handle guest interactions are turning to text messaging solutions, sometimes called digital concierges, as a way to fulfill this demand for quick, attentive, and superior service. If you want to understand how digital concierges can impact your business, here’s a complete guide that has the features you can expect, how it works, and the benefits. Want to [...]
How Your Guest Data Platform Becomes Your Direct Booking Platform
In my daily conversations with hoteliers, I often hear about the same challenges and concerns that affect both large hotel chains and small individual boutique hotels. On the one hand, it is about the distribution and optimization of existing vs. new customer business and, on the other hand, awareness is increasing constantly that the goal is not only to see that the rooms are full, but also to analyze what price you pay for it, [...]
WAIT! Don’t hit send!
Guest communication is vital to the health of your property; however, this should not be the only reason you’re sending emails. Here are a few red flags that should stop you from hitting send: 1. You haven’t refined your audience Having a clear audience ensures accurate conveyance of the message within the email. Identifying who the email is for then customize it to your guests. This is a sustainable tool for keeping your [...]
5 Ways to Help Boost Your Direct Channel Game
So you want to know the secrets to boosting your direct channel game? It’s time to maximize profitability and tap into your demand. The key is to build your relationships with your customers first, on whatever platform they choose to book. Don’t rely on listing sites: When we look at hotels, vacation rentals, and casino-hotels one thing is clear, the industry leans on costly OTAs. Certainly, these channels have a place in strategy, but OTA’s [...]
Hospitality Marketing Trends 2022
Marketing in the hospitality industry is always changing, now more than ever. With an ever moving goal line, it’s sometimes hard to keep moving forward and past the competition. Let’s take a look at some recent marketing trends that will continue to grow as we move into 2022. Direct Booking is Key 2021 saw an increase in direct bookings, this trend will continue as more travelers are seeking specific information about their upcoming travel. Interacting [...]