Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hospitality Marketing Trends 2022
Marketing in the hospitality industry is always changing, now more than ever. With an ever moving goal line, it’s sometimes hard to keep moving forward and past the competition. Let’s take a look at some recent marketing trends that will continue to grow as we move into 2022. Direct Booking is Key 2021 saw an increase in direct bookings, this trend will continue as more travelers are seeking specific information about their upcoming travel. Interacting [...]
Why You (and Your Team) Should Attend NAVIGATE
The highly anticipated NAVIGATE conference returns in-person on March 2 & 3, 2022! With engaging speakers, break out sessions and a one-day, pre-conference training, this is an event that you and your team shouldn't miss. Join your peers and the Revinate Team in Isle of Palms for the 2022 NAVIGATE Direct Booking Summit, powered by Revinate. And if you need reasons why you need to attend, we have a few! Network with your peers Zoom [...]
Quickly Design Your Next Email Campaign with the New Revinate Enhanced Email Composer
As marketers, we all know that customer communication is an important but cumbersome task. Designing, segmenting and working through the nuisances of systems geared toward designers and coders can make any marketer bang their head against the wall. Many marketers are forced to spend hours, if not days, customizing a single email, only to get stuck with template restrictions. As a result, many give up on their vision or pull in expensive resources to produce [...]
Segment Emails to Increase Guest Loyalty & Retention
Before joining Revinate, I worked as a Sales Manager at a luxury hotel, I was there when Covid hit the world, and the industry. I learned the importance of change and flexibility during that time. I had always thought of myself and my colleagues as flexible, the type who embraced changes and thought outside the box. But this was on a whole different level. Working with Staffing Shortages Suddenly, we all had multiple jobs in [...]
Introducing Auto UTM Tagging: Save Time & Avoid Mistakes from Manual UTM Creation
“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” – Pearson’s Law Over the last decade, marketing has gone from an art to a science. Today, it’s critical for marketers to continuously analyze campaign results to understand what’s working and where there’s room for improvement. By making small tweaks based on campaign data, marketers can dramatically affect the revenue being driven by their campaigns. In fact, [...]
Email Design Trends For 2022
2021 ushered in a new era of how we interact with our customers and prospects. Email design leant itself toward visual storytelling, emotional messaging, calming muted colors and (surprise) open spacing. 2021 saw the birth of “dark mode” as we spent more time in front of our screens. These design elements brought peace and calm into an otherwise hectic inbox. While most of these elements are here to stay for a bit, what other trends [...]