Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
2020 Hotel Database Size
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 2, a Year in Review. You can download the full 2020 Benchmark Report for free here. Hotels looking to drive [...]
Hotel marketing strategy: COVID friendly email subject lines
In last week’s blog post, we talked about how email marketing can help you boost your revenue and win back bookings from OTAs. As hoteliers turn their attention to recovering from a very challenging year, doing more with less is going to be increasingly important. For this reason, everything that hoteliers spend their time working on needs to count, from placing ads to creating new partnerships to responding to online reviews. In this blog post, [...]
How email marketing can help boost your revenue
In a blog post last week, we shared why hotels should be shifting their focus away from OTAs and towards driving direct bookings. With today’s travelers looking for flexibility and safety, hoteliers have a huge opportunity as the world slowly emerges from lockdown to capture market share from the powerful OTAs. In this blog post, we share how hotel email marketing can help boost your revenue. Before we get into the ‘how’, let’s talk about [...]
A closer look at profile synthesis
In January 2021, Revinate announced Advanced Profile Synthesis. It’s a highly sophisticated and effective AI and machine learning-powered process that automatically cleanses, deduplicates, synthesizes, and merges your guest data so that you can finally get a true and accurate view of your guests. In other words, Advanced Profile Synthesis is how Revinate Marketing customers keep their databases clean and reliable. Watch this short video, first shared at ITB Now, to see Revinate’s Vice President of [...]
Making the most of your data with Revinate
2020 was a challenging year for hoteliers and the travel industry as a whole. With border closures, stay-at-home orders, social distancing, and new health policies and procedures, the industry was pushed to the limits, just to survive. But we also learned some valuable lessons about the importance of innovation and the need to adapt to the “new normal”. The pandemic forced hotels to stay agile and prioritize connecting with their guests. In 2020, we saw [...]
Revinate Security & Agile Development (ITB Now)
Choosing a CRM partner is one of the most important decisions a hotelier will make. As Revinate’s CEO, Marc Heyneker explains, “Your greatest asset is your data. But your greatest liability is also your data.” At ITB Now in Berlin, we aired a webinar hosted by two Revinate executives, Karen Stephens and Jason Standiford, about how Revinate protects a hotel’s data and why we lead the market on innovation. Watch the short video clip to [...]