Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
2020 Email Clients & Devices
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 9, Email Clients & Devices. You can download the full 2020 Benchmark Report for free here. No email strategy [...]
2020 Campaign Performance
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 3, a Campaign Performance. You can download the full 2020 Benchmark Report for free here. As a hotelier, you [...]
Hotel marketing strategy: COVID friendly email subject lines
In last week’s blog post, we talked about how email marketing can help you boost your revenue and win back bookings from OTAs. As hoteliers turn their attention to recovering from a very challenging year, doing more with less is going to be increasingly important. For this reason, everything that hoteliers spend their time working on needs to count, from placing ads to creating new partnerships to responding to online reviews. In this blog post, [...]
How email marketing can help boost your revenue
In a blog post last week, we shared why hotels should be shifting their focus away from OTAs and towards driving direct bookings. With today’s travelers looking for flexibility and safety, hoteliers have a huge opportunity as the world slowly emerges from lockdown to capture market share from the powerful OTAs. In this blog post, we share how hotel email marketing can help boost your revenue. Before we get into the ‘how’, let’s talk about [...]
2020 Guest Feedback Insights
Every year, Revinate looks at the state of online reviews and shares global trends and insights to help hoteliers navigate post-stay feedback and benchmark their success. In 2020, not surprisingly, we saw global review volume decrease by 53% as travel in most parts of the world came to a halt because of the pandemic. But, as the vaccine rolls out and travelers begin leaving their homes and visiting hotels again, online reviews and post-stay surveys [...]
What you need to know about Google’s free organic booking links
This week, Google announced a change that got the industry talking about something other than the pandemic. It announced on its blog that it is making it free for hotels and travel companies around the world to appear in hotel booking links on google.com/travel. (Free!) In the past, as you know, hotel booking links were only available via Hotel Ads. Now, booking links will be available for all hotels, in order “to improve the experience [...]