Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
The Secret to Understanding Your Guests’ Needs
I finished Netflix last night, so I moved on to my second favorite activity to pass the time in quarantine -- looking at beautiful hotels. As I perused photos and online reviews, it struck me that while some of the reasons people love to stay in hotels -- location, furnishings, the serenity of your own space -- are the same in today’s pandemic, many things have changed. The rocking rooftop bar, the warm greeting upon [...]
Six Tips from Marketing Experts at Cornell That All Hoteliers Need to Hear
This week, faculty from Cornell’s School of Hotel Administration hosted an eCornell webinar to discuss digital marketing strategy amid Covid-19. The presenters, Robert Kwortnik and Bill Carroll, were quick to acknowledge that we are in the midst of a ‘hospitality apocalypse,’ but also discussed the huge promise of digital marketing for recovery. Here are six lessons shared by the professors for hoteliers (and how Revinate can help hotels implement the practices). 1. Don’t discount rates! [...]
Airbnb One Step Closer to IPO – What Does it Mean?
A few months ago, the thought of Airbnb becoming a public company in 2020 would have been laughable. In March, COVID-19 brought Airbnb to its knees as travel ground to a halt. The company was forced to lay off 25% of its employees and its valuation dropped from $31B to $18B, seemingly overnight. But now, less than six months later, there are some small signals that things are looking up for Airbnb. As the pandemic [...]
The Art and Science of Email Marketing
If the average attention span of an adult is eight seconds, your emails better capture your prospects’ attention right off the bat and keep them engaged or you risk missing out on an engagement opportunity. That’s why every part of a promotional email needs to be great and why any marketer will tell you that email marketing is part art and part science. As Revinate’s Senior Hospitality Marketing Strategist explains in Lesson 8 of Revinate’s [...]
Subject Lines That Open
With forty-seven percent of email recipients opening an email based on subject line alone, it’s clear that you should focus your energy on becoming a subject lines master. To help, Darya Subotka, Revinates senior hospitality marketing strategist devotes an entire module in Revinate's email marketing certification course to the topic. So how do you create subject lines that get opened, especially when you’re limited to 4-5 words or 45 characters? Darya provides these seven tips: 1) [...]
The Newest Vacation Trend: The Workation
This morning, CNN reported that hotels are seeing a new trend in month-long stays, saying, “In the wake of Covid-19, travelers around the world are booking stays that last a month or even longer.” People are clearly tired of being cooped up at home and are looking to escape. Now that most people are working remotely, they can be stationed anywhere and are starting to take advantage of the freedom. According to a travel expert [...]