Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What is first party data and how hoteliers can use it
The first party data opportunity is undeniable. The world’s best brands, like Amazon and Airbnb, all put the customer at the center of their business with highly customized and data-driven experiences. But it’s hard to pull this off, especially for hotels -- traveler journeys are disjointed, guest data is siloed, and attribution is flawed, just to name a few challenges that hoteliers are facing today. To take a quick step back, first party data is [...]
Exclusive: Whistle’s Founders on multi-channel communications, machine learning, and more
We recently sat down with Christopher Hovanessian and Jonathan Rojas, co-founders of Whistle. Whistle is an intriguing guest messaging solution for hotels. We discussed trends in the industry and got their thoughts on where hoteliers should be making investments for success in 2020. What are you seeing hoteliers focus on when it comes to guest communications and guest experience? An increased focus on personalization is one trend we see. It is a big opportunity when [...]
Get the Basics of Hotel Email Marketing Guide Today
Download Now Looking to take your skills to the next level? Maybe you're just starting to build out an email program. Either way, you'll want to check out our latest guide: The Basics of Hotel Email Marketing. The guide covers topics such as segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more. It helps hoteliers move from a 'spray-and-pray' approach to email to a personalized [...]
Why Google Maps Presents a Great Opportunity for Hotels
Google Maps is the most popular navigation app, with a 67% market share. When travelers are on the road, they often turn to Google Maps to find local attractions, restaurants and, yes, hotels. Google Maps has grown over the years to include information that helps visitors make decisions about where to spend their money based on feedback from both other visitors and the business itself. Given its market share and place in the traveler’s journey, we [...]
3 Hotel Email Marketing Metrics You Should Know
Email marketing performance metrics can be challenging to understand for many hotel marketers. Knowing when a campaign is performing well and when it is not isn't just about understanding open rates or click-through rates. While these are important engagement metrics, and you should pay close attention to them, there are three other metrics that will affect your deliverability over the long run and may fly under the radar of some marketers. 1. Your bounce rate [...]
7 things you need to know to capture luxury Chinese travelers
Driven largely by the rise in Chinese tourists, the number of luxury hotels in the United States will grow to 1067 luxury hotels by the end of 2019, according to the GlobalData’s new report, “Destination Market Insights U.S.” This figure is expected to increase to 1,123 by 2022, at a compound annual growth rate of 1.7 percent. Given the volume of Chinese tourists that will be coming to the United States, and the fact that [...]