Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why hotels are finding their advantage over Airbnb in today’s Covid-world
Ever since Airbnb launched its peer-to-peer accommodation platform, hotels have been watching their market share shrink. In March 2019, Vox reported that Airbnb owns about 20 percent of the entire US consumer lodging market and American consumers spent more on Airbnb than on Hilton in 2018. The travel company has over 150 million users worldwide and, as of March 2020, it was worth $38B. But Covid-19 is likely to give hoteliers a leg-up in the [...]
Three ways Covid-19 will change how travel is booked
Covid-19 has changed many aspects of our lives, from the way we shop to the way we work. It has changed social norms and the way we interact with others. But, perhaps the biggest effects will be felt by travelers who venture out of their homes for a change of scenery after shelter-in-place measures are lifted. Despite health concerns and warnings from the WHO and CDC, many people are willing to risk Covid-19 to start [...]
How the CEO of the World’s Best Workplace Leads During Crisis
Chris Nassetta, Chairman and CEO of Hilton, sat down with Matt Shay of National Retail Federation, to talk about how Hilton, the best-performing portfolio of brands in the business, with 18 brands positioned across more than 6,100 properties, is weathering the Covid-19 storm. During the session, Chris revealed his strategies for recovery and some predictions for the industry. In this article, we share some insights that should help other hoteliers find their footing and ensure [...]
Why Hotels Will Soon be Welcoming Back Old Friends
“See you next time,” is a common phrase spoken cheerfully by many hoteliers as guests leave the property after a stay. And, post-Covid, hoteliers will soon be getting what they wish for. Our latest survey results, which include responses from more than 10,000 travelers across 10 countries, show that for many hoteliers, your past guests may soon be returning to stay at your hotel. Our survey results reveal that 68 percent of travelers looking to [...]
International Travel Likely Won’t Rebound Until 2021. What Should Hoteliers Do?
With international travel on hold, hoteliers need to focus on domestic guests. Here are some strategies for winning local guests. In our largest ever global study about travel trends during Covid-19, we discovered that 70.1% of travelers expect to travel domestically when they take their first trip. 49.1% of travelers expect to travel first within their country and 21.0% expect to travel within their home state or province. I don’t think anyone is surprised by [...]
Encourage Travel This Summer By Leveraging Social Proof
Social proof is defined as a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. It explains why advertising agencies hire athletes and celebrities to pitch products and why we read travel reviews before booking hotels and why we love product recommendations on social media. Social proof gets us over the ‘hump’ of trying something new. It gives us confidence in our decisions. So, as [...]