Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
3 preventable hotel scenarios with identity resolution
“Do you even know me?” Probably one of the scariest things a guest could ask a hotelier. And it happens more than you think. A guest walks into a hotel, meets the desk clerk but can’t check in. Why? Because after the guest gives the clerk their name, as many as three, four, or even five guest profiles populate for this guest. Same name. Same address. Same phone number. So, when the clerk asks, “Which [...]
Data talks. Learn how to listen.
“It’s like playing a game of telephone!” Have you ever heard someone say that? Maybe you played the game yourself as a kid? You know, the one where everyone sits in a circle, and one person whispers something in the ear of the friend to their left — starting a chain of whispers. Each friend repeats that “something” to the person sitting beside them until it gets back to where it all started. And almost [...]
The building blocks of a first-party data strategy for hotel revenue
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Imagine a beautifully crafted mosaic, where each tile—unique in shape, color, and texture—comes together to form a breathtaking masterpiece. Building a first-party strategy for your hotel revenue is a lot like creating this mosaic. Each piece of information, whether it’s guest data from booking platforms, insights gathered from your CRM, or feedback from surveys, contributes to a [...]
How a hospitality CDP empowers smarter, faster decisions
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Which guests should you target? How will you attract them? What package should you offer them to get them to book? As a hotelier, you make hundreds of daily decisions, big and small. And that can leave you feeling completely drained by the end of each day. Some days it’s like a never-ending game of whack-a-mole, isn’t [...]
Intro to commercial strategy for hoteliers
Whether at work or in life, you’ve probably had a first-hand experience of the domino effect — watching how one event triggers another, and another, and another. Little things add up to a big impact. You know another place you can go to see the domino effect? Your hotel’s bottom line. Right there on your P&L statement. What do we mean, specifically? Let’s start with your revenue capture rate — the amount of revenue you [...]
How to activate different data sources for hotel revenue
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Communication is the key to a strong relationship. This holds true for you and your guests, too. Consider this: 7 out of 10 guests prefer personalized communication, offers, and experiences. Guests also say that communication with a property makes them feel valued and cared for, and it influences whether they’ll leave a positive review. [...]