Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale
Press release Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale Doug Tilford joins as the Chief Revenue Officer; Karen Stephens moves to Chief Marketing Officer PALO ALTO, US | MARCH 28, 2024 Revinate, a global leader in hospitality technology, announces two appointments to its senior leadership team. Karen Stephens, Revinate’s current Chief Revenue Officer, will be the new Chief Marketing Officer. [...]
5 reasons why data is critical for hotel marketers
There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests. Read on to discover five pivotal reasons why data is now the heartbeat of modern hotels.What you will see hereBetter data leads [...]
Big data 101 for hotels and hospitality businesses
Big data is the fuel today’s businesses run on, with research showing 98% of executives recognize the need to increase their data analytics in the next few years. Today’s hotel operators are swimming in a sea of data, with every guest interaction generating valuable information. Big data for hotels brings both opportunities and challenges. And it’s important for your business success to understand how to harness this wealth of information to enhance your operations, optimize [...]
How to use hotel data to drive revenue
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. It can include email addresses, booking patterns, stay data, customer preferences, interests, and more. This type of hotel data not only [...]
Revinate wins Best Company Outlook 2023 award by Comparably
Revination Employees first – Revinate wins two awards by Comparably We are thrilled to announce that Revinate is a winner of Comparably’s Best Company Outlook 2023 award. We were chosen as one of the top 50 small/medium sized companies from over 15 million ratings across 70,000 companies. Comparably provides current and prospective employees with authentic and accurate information on the culture and values of other companies. And [...]
3 steps to overcoming your hotel data management problems
With high hopes, your hotel marketing team sends out a targeted email campaign to promote a special golf package for a specific guest segment. But there’s a problem. A significant number of emails bounce back because they’re invalid. Or they get tossed into spam due to misspelled names in the subject line or because the individual received multiple copies of the same promotion. It’s the result of ineffective hotel data management. When your guest database [...]