Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
“Nothing will be the same”: How COVID-19 is Changing Hoteliers’ Attitudes
If you didn’t see the PhocusWire article published in mid-March, titled “Nothing will be the Same” How Italian Hoteliers are Coping with the Coronavirus Fallout, read it now. It’s an opinion piece by Florence-based Giancarlo Carniani, the current president of Confindustria Alberghi Firenze, the region’s hotel association. He also runs a small hotel company. In the article he shares his perspective about why he thinks COVID-19 will change hoteliers. “Because when you are at zero, [...]
Cutting Marketing and Slashing Room Rates Aren’t the Answer for Hotels
We are facing truly unprecedented times. Months ago, a recession looked inevitable but little did we know how bad things were about to become. Now, with COVID-19, travelers are canceling vacations, employees are being asked to stay home, and events are being canceled or postponed. While there is certainly cause for worry, now is not the time to act impulsively. Instead, hotels should take a calm and measured approach that focuses on the long term. While [...]
5 Tips for Hotels Facing a Lockdown
So you’re on lockdown, or you’ve been asked to shelter in place, what now? These are trying times to be a hotelier. But, even when the chips are down, there are still some revenue-generating strategies that you can employ to make the best of a bad situation. More than anything, you want to keep an eye on the long-term so you can be positioned to succeed when things turn around (and they will). In this [...]
3 Tips to Combat Coronavirus for the Hotel Industry
[Editor's note: These three tips come courtesy of Lily Mockerman of Total Customized Revenue Management. You can read the full post of TCRM's blog.] Even when we are away from our devices, there is no escaping the buzz and speculation around this novel disease that originated in Wuhan, China. Major events like ITB Berlin and SXSW have been canceled and entire cities have been locked down. Hoteliers are seeing additional corporate travel restrictions for both [...]
6 Tips for Writing a Guest-friendly Coronavirus Email for hotels
Have you sent out a statement about your COVID-19 policy yet? If not, we want to help. We have combed through dozens of emails that we received from hotels and hospitality companies of all sizes and want to share some best practices. In this blog, we have 6 tips for writing a guest-friendly Coronavirus email for hotels. If you’re a Revinate Marketing customer, you already know that the key to high open rates is segmentation [...]
Hotel Leadership in the Era of Coronavirus
In times of uncertainty, leadership can often be the ‘X-factor’ that sees an organization succeed. As the current situation unfolds, the hospitality industry needs leadership now more than ever. Great leaders balance the considerations of their staff’s morale with the realities of the business and find creative solutions to meet the obstacles before them. How should hotel leadership look like in the era of Coronavirus? Don't Panic. Plan. "The Great Recession taught all of us [...]