Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to Communicate with Your Guests About Coronavirus
It’s inevitable that coronavirus will have an impact on your bottom line. According to the Global Business Travel Association, nearly 50% of businesses have already canceled or postponed at least some meetings or travel. Similarly, the Kaiser Family Foundation found that one in eight Americans has already changed travel plans due to the virus. But that doesn’t mean that as a hotelier, you don’t have any control! In the face of such large numbers, messaging [...]
How to Keep Coronavirus From Affecting Your Hotel Revenue
As of today, almost 80,000 people have been infected with the deadly coronavirus. While the majority of cases have been in mainland China, the fear is palpable all over the world, especially for hoteliers. Hoteliers fear for their health, since they open their doors to travelers from around the globe, and for the state of their businesses, since many travelers will be rethinking travel plans amid the crisis. There is good reason for hoteliers to worry [...]
These KPIs will help increase revenue and marketing collaboration in 2020
2020 is shaping up to be a big year! Between industry trends, developments in technology and the marketing space, and the political climate around the globe there will be a lot to keep track of when analyzing at your hotel’s performance. With so many factors yet to play out this year, it is vital that the revenue team, including anyone involved in Marketing, knows what they want to achieve and how to measure their success. [...]
3 Drip Campaigns for Hotel Email Success in 2020
What is a drip campaign?Looking to make the most of your email automation program? If you’re not already sending drip campaigns, you should plan for some in 2020. A drip campaign is simply an automated series of emails that ‘drip’ information and over time, either triggered by the hotel or by an action that a customer takes, either on the website, by phone or in person. Drip campaigns are popular today because they drive continued engagement [...]
3 Revenue Generating Ideas for Hotels in 2020
HotStats recently released its fourth-quarter research results and the news isn’t positive for the hotel industry. Hotels in the United States began Q4 with a 2.8 percent decline in gross operating profit per available room versus the same month last year. GOPPAR had been trending positive until October.David Eisen, Director of Hotel Intelligence, Americas at HotStats says, “It’s too bad the momentum of the last two months couldn’t continue into October, especially as we move into the [...]
Maintaining a Healthy and Engaged Database in 2020
For email marketers, it is crucial to maintain a healthy database. This means establishing regular data hygiene processes and following email best practices to ensure maximum deliverability and prospect engagement with outbound marketing content. The challenges every email marketer faces Studies show that the typical B2B database decays, or becomes invalid, at a rate of over 2% per month, or a quarter or more of all prospect data annually, depending on your vertical. That’s a [...]