Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Email Deliverability, Part 2: Best Practices
A few weeks ago, I discussed the fundamental aspects of email deliverability, including database quality, segmentation, engagement, and sending best practices. This week, I’m sharing hands-on tips to increase the chances of your email marketing messages getting delivered, with the help of compelling subject lines, attractive layouts, and localization. Let’s get started! Subject Lines It’s simple. If the subject line doesn’t appeal to the recipient, the email isn’t going to get opened. And if [...]
GDPR: A hotelier’s guide, part 3 — 4 pillars of GDPR
Four Pillars of GDPR The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In Part 3 of our month-long GDPR blog series, we’ve broken down the fundamentals into four pillars that will have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling. Don’t be intimidated! In reality, these four pillars offer marketers [...]
6 Tips to Organically Grow and Maintain Your Hotel Database
As Revinate’s Hospitality Marketing Strategist for Asia Pacific, I love working closely with customers on optimizing their email marketing strategies through Revinate’s hotel CRM suite. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is where the most powerful guest data is stored. It may seem simple enough to maintain and grow a healthy database, but it actually takes quite a bit of savviness and know-how. Keep [...]
What Recent TripAdvisor Changes Mean for Hoteliers
TripAdvisor recently announced that it is changing how it displays accommodation options to travelers in destination search results. This change also means an update to the ranking algorithm, which will better measure the consistency of business performance over time. So what does this mean for hotels? Keep reading to find out... Growth of Private Accommodations There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality [...]
GDPR: A hotelier’s guide, part 1 — glossary of terms
Glossary of Relevant Terms The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. At Revinate, we are all about making the complicated less complicated. At the moment, one of the most complicated things out there is the European Union’s new privacy law, the General Data Protection Regulation (GDPR). To help you navigate this big change, we are taking the more complex nuances of [...]
Top 5 Ways to Drive Your Hotel’s ADR
Email marketing to drive average daily rate (ADR)? Absolutely. As Revinate’s Senior Hospitality Marketing Strategist, one of the first things I’m often asked by Revinate Marketing customers is how they can use email marketing to increase their ADR. Here I’m focusing on the five ways that I’ve seen have the greatest impact. 1. Upsells and Upgrades Upsells are one of the easiest and most dependable ways to drive higher ADR. I recommend sending [...]