Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
4 tips to grow direct revenue with a data-driven culture
We’ve witnessed success from hoteliers and hospitality professionals alike who prioritize a data-driven culture. Our Hotel Moment podcast dives into those success stories, and it’s from those conversations that we bring you four tips from industry leaders who have grown their business by prioritizing the data they collect. Because every hotelier wants to build a “dream team.” A highly functioning, unstoppable staff, unmatched in driving revenue and facilitating memorable guest experiences. The answer to this [...]
3 hotel data pain points and how a CDP can help
Are any of these scenarios familiar? You try to offer your guests personalized experiences, but your efforts are hampered by fragmented guest profiles scattered across departments and/or properties. You attempt to use guest data to tailor your marketing campaigns but suddenly realize you may be violating the latest updates in ever-changing privacy regulations. You can’t seem to figure out how to safeguard sensitive guest information while keeping it at the fingertips of the right team [...]
Hotel data security: What you need to know
Guest data: Your greatest asset … and potentially your greatest liability. From luxury resorts to quaint B&Bs, no corner of the hospitality sector is safe from the relentless onslaught of cybersecurity threats, with nearly 31% of the industry reporting a data breach in their company history. A global report from CoStar highlights how sophisticated hackers have executed more than a dozen data breaches on hospitality companies ranging from large multinational chains to individual properties since [...]
Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale
Press release Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale Doug Tilford joins as the Chief Revenue Officer; Karen Stephens moves to Chief Marketing Officer PALO ALTO, US | MARCH 28, 2024 Revinate, a global leader in hospitality technology, announces two appointments to its senior leadership team. Karen Stephens, Revinate’s current Chief Revenue Officer, will be the new Chief Marketing Officer. [...]
The hotelier’s guide to identity resolution
A potential guest planning a trip explores your hotel’s mobile site for available rooms. She clicks on a special offer to download your hotel app for an exclusive direct-booking deal but then gets sidetracked with other plans. Later, she visits your website on her laptop to finalize her booking. The next day, she uses the mobile app to complete her reservation. Fast forward several months, and she stumbles across one of your Instagram ads showcasing [...]
5 reasons why data is critical for hotel marketers
There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests. Read on to discover five pivotal reasons why data is now the heartbeat of modern hotels. 1. Better data leads to better [...]