Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What is a data platform and why do hotels need one?
The benefits of data platforms in hospitality are undeniable The hospitality industry isn’t short on data. Most hotels have plenty of information at their fingertips, but it isn’t always actionable or easy to access from different systems. This probably sounds familiar. It’s a common problem for properties ranging from B&Bs to international hotel groups. According to a report from Hospitality Technology, 47% of professionals surveyed say that difficulty integrating technology with legacy systems is a [...]
How to respond to negative hotel reviews (with real examples)
Prospective guests are looking at online reviews at a critical stage in the booking process. Your response to negative hotel reviews is everything. Here's how to craft a great response to a negative review.
Get a feel for fall at Graduate Roosevelt Island
Inspiration Get a feel for fall at Graduate Roosevelt Island Sent: September 2022 Brand: Graduate Roosevelt Island Category: Inspirational, Room Offer Hotel location: New York (NAM) Our thoughts: This promotional email campaign sent by Graduate Roosevelt Island targeted the hotel's full database, excluding only OTA email domains and guests with a future stay. This lead nurturing email was meant to inspire bookers with a room offer that included a promo [...]
[Guest First Name], sleep in tomorrow and join us for brunch
Inspiration [Guest First Name], sleep in tomorrow and join us for brunch Sent: September 2022 Brand: voco® Orchard Singapore, an IHG Hotel Category: Promotional, On Property Hotel location: Singapore (APAC) Our thoughts: This email campaign sent by voco Orchard Singapore targeted their on-property guests with a special Sunday Brunch offer — and it captured their attention for both brunch and extended/future stays at the hotel. This campaign was sent to [...]
An Unforgettable Autumn
Inspiration An Unforgettable Autumn Sent: September, 2022 Brand: The Kingsley Hotel Category: Holiday, Inspirational Hotel location: Cork, Ireland (EMEA) Our thoughts: The Kingsley used segmentation wisely with this inspirational campaign — they targeted guests located in Ireland with no future stay, and they excluded specific rate codes. This led them to send their inspirational autumn campaign to a segment of about 11,000 guests. And this group loved it! The open rate [...]
How Revinate helped Spicers Retreats streamline guest data to enable personalized experiences
Customer stories How Revinate helped Spicers Retreats streamline guest data to enable personalized experiences HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing, Shopping Cart Abandonment, Revinate Feedback REGION: APAC Goal Easily access data to deliver delightful guest experiences and drive loyalty Strategy Develop a single view of guest data to power personalization Results Stronger guest loyalty and above-average email [...]