Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to respond to negative hotel reviews (with real examples)
Prospective guests are looking at online reviews at a critical stage in the booking process. Your response to negative hotel reviews is everything. Here's how to craft a great response to a negative review.
How Revinate helped Spicers Retreats streamline guest data to enable personalized experiences
Customer stories How Revinate helped Spicers Retreats streamline guest data to enable personalized experiences HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing, Shopping Cart Abandonment, Revinate Feedback REGION: APAC Goal Easily access data to deliver delightful guest experiences and drive loyalty Strategy Develop a single view of guest data to power personalization Results Stronger guest loyalty and above-average email [...]
Wishing you a very happy birthday
Inspiration Wishing you a very happy birthday Sent: Recurring Brand: The Leela Palaces, Hotels and Resorts Category: Birthday Campaign Hotel location: India (APAC) Our thoughts: The Leela Palaces, Hotels and Resorts stays top of mind with their past guests with a "happy birthday" email campaign! This birthday campaign is clean and simple with a call to action to their website. The campaign has resulted in over 183 rooms nights booked and [...]
WFH: Semiahmoo Retreat
Inspiration WFH: Semiahmoo retreat Sent: May 2022 Brand: Semiahmoo Resort (Columbia Hospitality) Category: Featured, Room Offer Hotel location: Blaine, Washington (NAM) Our thoughts: Semiahmoo Resort successfully targeted a new segment of travelers — the remote worker — with a room offer that included a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. [...]
Wir Möchten uns Kurz Vorstellen!
Inspiration Wir möchten uns kurz vorstellen! Sent: June 2022 Brand: Van Der Valk Category: Featured, Room Offer Hotel location: Worldwide Our thoughts: Van der Valk Melle-Osnabrück setzt auf personalisiertes E-mail Marketing um direkt mit den Gästen zu kommunizieren und das neue Hotel Team vorzustellen. Das Hotel sendete diese Kampagne in verschiedenen Sprachen und nutze Segmentierung um die Gastdatenbank in verschiedenen Sprachen zu filtern. Wir sehen hier ein tolles Beispiel für eine [...]
How Revinate helps hoteliers battle rising energy costs
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. 3 ways Revinate can help hoteliers battle rising energy costs and how to apply them at your hotel The war in Europe is affecting those way beyond the [...]