Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel Loyalty is Dead…or is It?
Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the modern traveler. After nearly two years of healthy debate with numerous hoteliers on this topic, and some alarming new research from McKinsey, it’s time to revisit this complex and sometimes controversial topic. Holiday travel provides ample time for podcasting, and McKinsey’s recent [...]
Leverage the Power of Email Marketing to Drive Repeat Bookings and Revenue
At the end of 2017, Marc Heyneker, Revinate’s Co-Founder and CEO, and Erica Rich, the Sr. Hospitality Marketing Strategist, sat down with John Albano of Lodging Leaders to discuss the role that email marketing plays at hotels today. You can find the entire podcast on the Lodging Leader’s website, but we wanted to provide the key takeaways in an easily digestible and shareable format. Albano: Revinate got its start as an online reputation management software [...]
5 ways to ensure your hotel is prepared for GDPR
The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is your hotel prepared?GDPR takes effect on May 25, 2018. This sweeping, detailed regulation requires businesses to protect the personally identifiable information (PII) of European Union citizens. Non-compliance could cost companies dearly. For the most serious breaches, fines of up to 4% of annual global [...]
Newest Revinate Hero: Lyn Aoki
Lyn Aoki, Senior Director of Guest Services & Brand Standards, Corporate, for Aqua-Aston Hospitality, an Interval Leisure Group Company, found that creating a guest service culture pays off—and can be measured and benchmarked. Learn how she benchmarks her staff's soft skills, find out why she calls housekeeping "the heart of the house," and read her ideas for creating great experiences not only for guests but also for her own team. Lyn Aoki Senior Director of [...]
Unlocking the Potential of Our Improved Custom Dashboards
We’ve been busy this year with many new enhancements to our custom dashboards. From scheduling PDFs, to sharing dashboards, to new metrics specifically designed for hotels in groups. Our flexible feature just got a whole lot more powerful. Here at Revinate, we know that information is power. In a data-driven world, it’s more important than ever to stay on top of key metrics about your hotel’s performance. That’s why we’ve spent the past year enhancing [...]
9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software
In today's rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both for your marketing campaigns and for your brand. But today's marketing software landscape is flooded with thousands of solutions offering varying features and benefits: There were, in fact, more than 3,500 solutions on the market as of 2016, and that number is likely to only [...]