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How to Effectively Manage Email Marketing Across Your Hotel Group
One common myth many hotel groups have is thinking they can't effectively and regularly communicate with guests due to the sheer volume of people in their database. Well, we’re here to debunk that myth. With the right email service provider, there are plenty of ways to manage your group email marketing efforts. Take a look. 4 ways to effectively manage your group email marketing 1. Build cohesive branding across all marketing communications 67% of hoteliers [...]
6 Tips to Increase Your Hotel Department Scores
Department scores largely define how the public views your property. Low scores typically coincide with low ratings and fewer bookings. I think we speak for everyone when we say that’s the last thing you want. So how can you ensure your department scores are as high as possible? We’re sharing a few pointers that will help raise your scores. 1. Embrace technology Many hoteliers stand behind personalizing the guest experience with face-to-face interaction. Although this [...]
You’re Doing it Wrong – 8 Ways to A/B Test Emails Correctly
A/B tests drive growth - if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B testing your emails, you’re not putting your best foot forward. So, keep reading to learn some A/B testing best practices. What is A/B testing? A/B testing, also known as split testing, is not as complicated as it sounds. You’re changing a single element of [...]
Understanding Trends in Guest Feedback
Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access to a tremendous amount of guest feedback, including in-person comments during the stay, online reviews, and solicited guest surveys. When [...]
Email Marketing: A new hotel loyalty program
Hotel Guest loyalty is one of the most powerful tools hotels have to defend themselves against OTAs, competition, and rising distribution costs. Many hoteliers perceive that the only way to drive hotel loyalty is through points and rewards redemption programs. However, today’s travelers are changing and their attitudes towards loyalty are shifting. If you want to know what really creates guest loyalty in 2018, look no further than personalization. Divided Views A recent study by [...]
Hotel Email Marketing: 50% of emails opens on mobile
A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as about 50% of email opens happen on mobile devices. Email mobile optimization simply isn’t something you can ignore. To help get you started, we’ve put together some essential tips on what you can do to create mobile-friendly emails. Why it’s important to go mobile Today’s [...]