Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer
Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for even the most seasoned of hoteliers. Since TAUZIA Hotel Management recently launched a new brand, we sat down with Marc Steinmeyer, the President Director of TAUZIA Hotel Management, to learn more about the thought process behind the decision to launch, and the steps [...]
Survey Says: The Impact of Email List Segmentation on Engagement
We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, or those sent to a specific audience of a segmented email list, fare much better. According to recent research from MailChimp found that targeted email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than generic blast emails. [...]
Report: 78% of All Online Hotel Reviews Come From the Top Four Sites
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition of the Global Hotel Reputation Benchmark Report, which is intended to update that information with data from over 70 million reviews published online in 2015 and 2016.CLICK HERE to access the full report.One of the items we looked at was the global review [...]
Should hotels use emoji in email marketing messages?
You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It's an interesting tactic - when it works, a well-placed emoji can make a subject line stand out in your guests' inboxes with a pop of color and whimsy. But, when deciding whether to start experimenting with emoji in your hotel's marketing messages, one thing it's important to ask [...]
Amplifying Your Guest Voice
We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want to cover here is slightly different, and pretty simple. Did you know that the effectiveness of your reviews is actually in your own hands? Simply boosting your review volume can translate to significant business results. When your guest writes a [...]
One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking
In general, it's a great idea to encourage guests to write online reviews, as it's one of seven ways to improve your hotel's ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don't have all the information about what affects a hotel's ranking. But, they do tell us a few things about how it works. Primarily, the algorithm is based on three key ingredients: The [...]