Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Should hotels use emoji in email marketing messages?
You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It's an interesting tactic - when it works, a well-placed emoji can make a subject line stand out in your guests' inboxes with a pop of color and whimsy. But, when deciding whether to start experimenting with emoji in your hotel's marketing messages, one thing it's important to ask [...]
Amplifying Your Guest Voice
We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want to cover here is slightly different, and pretty simple. Did you know that the effectiveness of your reviews is actually in your own hands? Simply boosting your review volume can translate to significant business results. When your guest writes a [...]
One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking
In general, it's a great idea to encourage guests to write online reviews, as it's one of seven ways to improve your hotel's ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don't have all the information about what affects a hotel's ranking. But, they do tell us a few things about how it works. Primarily, the algorithm is based on three key ingredients: The [...]
中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest
120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. This number puts China at the top of the list of countries of origin for international travelers around the world. As one of the largest growing demographics of international tourists, Chinese travelers spent $194 billion last year, making them a huge source of potential revenue for hotels. Their most popular travel destinations are in Asia, including [...]
Exclusive Interview: Effective Hotel Revenue Management Strategies
Revenue management is one area that is evolving rapidly to keep pace with an increasingly technologically complex hospitality environment. To get some insights on the future of revenue management and new best practices for hoteliers, we spoke with Nick Molitor, the Director of Account Management at IDeaS, the global leader in revenue optimization technology.Nick, the topic of (big) data in revenue management is a hot one in the hotel industry these days, but it seems [...]
Hotel Digital Marketing Optimization in 2018
Hotel budgeting season is right around the corner, so it’s the perfect time to look at your hotel digital marketing mix. We know you need more context on return on investment (ROI) to make an informed decision on how to budget your spending.In other words, what are the highest converting and retention-driving digital investments? How can your hotel digital marketing efforts support your hotel’s broader goals of maximizing revenue and profit?We’re breaking down everything you [...]