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5 Ways Hotel Marketing Automation Boosts Efficiency
The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain customers. Hotel marketing automation is one of those effective digital balms. The key is, through timing and segmentation, you can gain valuable insight into real guest data that leads to more effective email marketing campaigns. Here are three ways hotel marketing automation has enabled a new [...]
Exclusive Insights: Top 5 Globally Trending Topics in Guest Reviews
For the tens of thousands of hoteliers who use Revinate Reputation, sentiment analysis is crucial for helping them understand which services and amenities are most important to their guests. In doing research for this article, we looked at more than 200 topics extracted from more than 58 million reviews in 2016 and 2017 to understand the top five globally trending topics. Trending in the number one spot is lobby condition, with a 70% increase in [...]
8 Key Metrics to Track for Email Marketing Performance
Time and time again, email proves to be one of the most helpful marketing tactics out there. Email also happens to be one of the best sources of data for marketing analytics, giving you endless amounts of valuable information to track and analyze. Data means very little and won't help you improve your marketing efforts if you aren't looking at what it is doing for your business. Be more effective with your email marketing strategies by [...]
Who to Watch in Travel and Hospitality: 9 Names You Should Know
An industry filled with diverse talent and innovative thinking, hospitality and travel attracts some of the brightest minds and highest achievers. From operators, consultants and developers to educators, award-winning writers, and bestselling authors, these veterans of the hospitality sector stand out among the pack. 1. Jon Albano, Founder & CEO @LodgingMetrics Recognized as a leading hospitality needs expert, Jonathan Albano has spent over 15 years bringing owners and vendors together for mutual gain. During [...]
Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers
Happy Valentine’s Day! It’s the holiday to be festive, be lovely, and most importantly for hoteliers, be relevant. We’ve compiled a list of some of our favorite Valentine’s Day campaigns our Revinate Marketing customers have created in the past. Whether it’s a Valentine’s Day package, romantic three-course dinner, or a bouquet of flowers or champagne bottle upsell, check them out for future inspiration! 1. Hotel Emma Subject line: Romance is in the Cards Hotel Emma [...]
9 of Hospitality’s Greatest Thought Leaders and Highest Achievers
From marketers, developers, and consultants to thought leaders, keynote speakers, and television personalities, the hospitality sector is big on talent. Whether they are changing the game with innovative concepts or empowering hoteliers with proven tactics, these industry insiders have set themselves apart as some of hospitality’s brightest stars.1. Bruce Faber, Owner at EHS HospitalityThroughout his career, Bruce Faber has held several top positions, including General Manager and Managing Partner at Lincoln Park Zoo and Manager [...]